Creators are the heart and soul of TikTok, and we know how much energy, passion, and drive goes into making great content. That’s why we’re introducing new tools to help creators elevate their creativity and bring their vision to life.
Announced today at the TikTok U.S. Creator Summit, these tools reflect our ongoing commitment to make it easier for creators to share their ideas and creativity with the TikTok community.
Streamlining the editing process
We're introducing Smart Split, an AI-powered editing tool to make content creation more efficient and accessible. Available on TikTok Studio Web globally, Smart Split automatically clips, reframes, captions, and transcribes longer content into multiple short videos ready for TikTok. For example, Smart Split can help creators cut their day in the life vlog or a podcast episode into multiple clips.
To get started, creators can upload content over one minute long and select the parts they'd like to convert into shorter clips. Based on the selected part of the video, Smart Split can automatically choose a video length or creators can choose a specific length for the videos. Additionally, creators can choose from a range of caption formatting options and reframe the content into vertical clips. Once Smart Split creates the clips, creators can select any video to upload straight to their TikTok account.
Jumpstarting the creative process
We're also rolling out AI Outline, a new AI-powered creation tool that makes the creative process easier. AI Outline helps creators structure their content by generating video titles, hashtags, hooks and outlines by inputting a prompt or selecting a highly searched topic in Creator Search Insights. AI Outline gives creators a more in-depth idea of how to structure their content to help support their creative process.
AI Outline generates an outline that will break down the video into six parts that creators can customize. For instance, creators can lengthen or shorten the title, refine the hook, and the general script idea to make the video in their style. Once the outline is complete, creators can record the video and upload it on TikTok. Starting today, AI Outline is available to creators 18 years and older in the U.S., Canada, and select markets, with broader availability in the coming weeks.
We're always building products with safety in mind and the same goes for our AI innovations. All content recommendations go through safety checks before being shown to creators, including titles, prompts, outlines, scripts and hashtags, to make sure they are aligned with our Community Guidelines. As part of our work to ensure transparency on TikTok, we also prominently display information about how AI-powered features work, and we empower creators to report unusual suggestions to us. Like all TikTok content, videos posted from Smart Split and AI Outline will go through moderation before being posted to our platform, and viewers can report content they feel potentially violates our Community Guidelines.
Earning monthly rewards
Finally, we're announcing a revenue share update to our Subscription product, making it possible for creators to receive up to 90% of the profit payouts. Subscription allows TikTok creators to build stronger, more engaged communities while monetizing through a monthly subscription fee for access to exclusive perks like special badges, subscriber-only posts, chat features and more. Now, after fees, creators receive 70% of TikTok's revenue share, and those who meet other requirements (10K followers, 100K views in the last month and 3+ subscription-only videos posted in the last month) can unlock an extra 20% monthly reward on top of that, for a total of up-to 90% of the revenue.
At TikTok, we want to empower human creativity with AI-powered tools that make it easier to create, discover and connect around original content. We can’t wait to see how these new tools inspire creators to bring even more great content to life.