The inaugural TikTok Awards in the US just wrapped, and the creators who defined the year are officially crowned. After a night filled with show-stopping moments, creator highlights, and your votes leading the way, we’re proud to reveal the standout voices, trends, and talents who defined TikTok this year.
The TikTok Awards brought together our community of more than 170 million Americans to celebrate the creators who shaped culture across food, fashion, entertainment, sports, learning, and more. This inaugural ceremony marked a new era of recognition on TikTok, honoring those who turned creativity into real cultural impact. If you missed it LIVE, the ceremony will be available on demand tomorrow at 5:00 p.m. ET on Tubi, the official streaming partner of the TikTok Awards 2025.
The TikTok community across the US had their voices heard, with millions of votes cast, and today, we are thrilled to unveil the winners of the TikTok Awards US 2025.
TikTok Awards US 2025 Winners
Creator of the Year
@keith_lee125, Keith Lee
TikTok is proud to celebrate the spirit of our Creator of the Year winner, Keith Lee, who uses his platform to uplift small businesses, address food insecurity, and create positive, real-world impact, by contributing a $50K donation that will help Feeding America directly support communities in need across the country. TikTok's donation will provide half a million meals to families through their nationwide network of food banks, statewide food bank associations, food pantries, and meal programs.
Video of the Year
Rising Star of the Year (sponsored by e.l.f. Cosmetics)
Breakthrough Artist of the Year
Storyteller of the Year
Muse of the Year
TikTok for Good Award
My Show is On Award [Film & TV]
MVP of the Year [Sports]
Okay Slay Award [Fashion/Beauty]
I Was Today Years Old Award (sponsored by H&R Block)
Immediately Added To Cart Award (presented by TikTok Shop)
CapCut Creator of the Year
TikTok LIVE Creator of the Year
Highlights from the TikTok Awards 2025
Hosted by actress, producer, entrepreneur, and author La La Anthony at the Hollywood Palladium in Los Angeles, the TikTok Awards US brought creators together for an unforgettable night. Presenters, including Paris Hilton, Jordan Chiles, and Josh Richards, helped honor the innovators driving culture forward on TikTok.
Ahead of the show, creators stepped onto the vibrant razz-colored carpet — a bold evolution of classic award-show red carpet glam. Our LIVE pre-show hosts and correspondents Dylan Kevitch, Hannah Kosh, and Taylor King were on the scene with all of the star-studded arrivals and an all-access look into the first-ever TikTok Awards in the US.
The show burst to life with an electrifying opening sequence that blended TikTok’s past, present, and future. A rapid-fire evolution of iconic clips, from early platform trends to 2025’s culture-defining moments, flashed across the Palladium’s screens.
That energy surged into a live variety-style opening number led by Mikey Angelo, who officially revealed an exclusive, original TikTok version of his annual year-end wrap with dancers, creator cameos, and fan-favorite TikTok moments revealed around him on stage. The audience erupted when gold-medalist Jordan Chiles and Ezra Sosa reprised their Dancing with the Stars pairing during Recap Guy's performance.
The night’s headline musical act delivered a defining “you had to be there” moment as the multi-platinum, GRAMMY-winning global superstar and cultural icon Ciara lit up the Palladium with a high-octane medley of hits, including bops like "Ecstasy" from her newest album CiCi as well as iconic songs like "Goodies", "1, 2 Step" and "Like A Boy."
In one of the evening’s most exciting surprises, Mr. Fantasy emerged from the audience, taking the mic with his signature eccentric charm before inviting a fan to collab with him onstage.
Across the night, the Palladium turned into a living FYP for the audience in the room:
- Labubu Cannon sent plush collectibles soaring into the crowd, triggering full-room FOMO and playful chaos.
- Creator Collab Cam paired unexpected creator duos for spontaneous selfie linkups.
- FYP Food Drop delivered 2025’s biggest food trends directly to creators’ hands, spotlighting the dishes that dominated TikTok this year.
✨ Experiences and Sponsor Activations
The venue buzzed with interactive brand moments woven seamlessly into the creators' experiences on-site. Title sponsor, e.l.f. Cosmetics took center stage and in the room, alongside sponsors H&R Block and Carl’s Jr., and TikTok Shop, CapCut and TikTok One:
e.l.f. Cosmetics Glam Hub
As title sponsor, e.l.f. brought its Glow Reviver Collection to life through “Lippie Land,” an immersive funhouse featuring a Glam Station to test viral favorites — including the newly launched Glow Reviver Slipstick, the No. 1 lipstick/lip gloss and No. 1 overall makeup SKU on TikTok Shop the week of 12/10 — alongside fan-favorite lip oils and balms. Guests personalized shades at a customization bar, snapped s(e.l.f.)ies at an e.l.f.-inspired photo wall, rode a Glow Reviver–themed carousel, and left with products from the brand’s prize station.
TikTok Shop Pop-Up
TikTok Shop transformed the space into a “scroll-to-IRL” discovery zone, spotlighting buzzy products and offering creators instantly shoppable moments, culminating in the Immediately Added to Cart Award presented onstage.
H&R Block Knowledge Corner
This activation brought a clever nod to the “I Was Today Years Old” category, giving creators quick, fun, finance-made-easy content prompts inspired by viral learning moments.
CapCut Creative Capsule
CapCut’s interactive editing booth allowed guests to recreate trending edits, cinematic transitions, and AI-powered moments — a nod to the platform's massive creative impact throughout the show.
TikTok One Monetization Hub
TikTok One powered up the event with charging stations and a social bar, creating moments for creators to recharge, connect, and spark buzz around monetization. Through the TikTok Awards "Branded Buzz" activation, creators were invited to share their monetization journey on TikTok for a chance to earn—marking a new way for creators to access brand-led opportunities through TikTok One.
Club Carl's
Following an exciting night of recognition and celebration, Carl’s Jr. opened its Club Carl's Late Night station at the Hollywood Palladium, serving attendees fan-favorite menu items, including the Big Western Bacon Cheeseburger, fried zucchini, and waffle fries. The experience was brought to life by the Sauce Squad, who handed out Carl’s signature sauces, while a DJ set the tone and ended the night on a high note.
Thank you to the millions across the TikTok community who voted, tuned in, and celebrated with us. The inaugural TikTok Awards in the US was built by and for the creators and fans who shape culture every day on our platform. Your energy, your passion, and your love for creativity made this night possible.
You can find photos from the Awards here (Photo credit: Getty Images for TikTok; Phillip Faraone or Kevin Mazur).