The Department of Trade and Industry (DTI) and TikTok Shop have launched the Unlad Lokal Program to empower Filipino Micro, Small, and Medium Enterprises (MSMEs) to thrive in the digital economy. The program was launched at DTI's One Town One Product (OTOP) Retail and Learning Center in Makati and featured the ceremonial signing of a Memorandum of Understanding (MOU) between the DTI and TikTok Shop to formalize their partnership in providing MSMEs with the tools and skills needed for digital commerce.

Commitment to Empowering Local Entrepreneurs

The MOU between the DTI and TikTok Shop reflects a shared commitment to equip MSMEs with the necessary tools, training, and support to succeed in the digital economy. Building on the success of their previous collaboration through Camp Asenso, the Unlad Lokal Program provides targeted training in content creation, live selling, and e-commerce strategies—critical skills for MSMEs to grow and adapt in today’s digital-first economy.

"Our partnership with TikTok Shop strengthens our commitment to providing Filipino MSMEs with the tools and resources they need to thrive in a dynamic global market. By strengthening their capabilities, we are opening more opportunities for business growth and market expansion," DTI Secretary Cristina Roque emphasized.

"Unlad Lokal builds on the foundation of our DTI initiative which bridges traditional enterprises with digital innovation. By providing MSMEs with hands-on training in e-commerce, content creation, and live selling, we are ensuring that our local businesses' can adapt and lead the digital marketplace," she added.

The Unlad Lokal Program marks a significant step in TikTok Shop's ongoing commitment to support Filipino entrepreneurs. By offering hands-on training and resources, the program is designed to help MSMEs enhance their e-commerce and digital marketing capabilities, empowering them to scale in the digital landscape.

"At TikTok Shop, we believe in the power of community-driven commerce. TikTok Shop has also evolved into a dynamic digital marketplace, one that allows MSMEs to reach customers in innovative ways. Unlad Lokal is designed to equip Filipino entrepreneurs with the knowledge, tools, and digital skills needed to thrive in e-commerce," said Franco Aligaen, Marketing Lead, TikTok Shop Philippines.

Training and Mentorship for MSMEs Nationwide

The Unlad Lokal Program will roll out in Metro Manila, Pampanga, Cebu, and Davao, regions with thriving entrepreneurial ecosystems. Each city will host a two-day immersive training session, covering vital e-commerce and digital marketing skills such as TikTok Shop 101, product listing optimization, live selling techniques, category specific tips, and regulatory compliance.

"We've seen many small businesses grow on TikTok Shop, reaching thousands, sometimes millions, of customers. Through Unlad Lokal, we want to help even more MSMEs achieve that same success," added Aligaen. "Beyond the training sessions, we are offering post-program mentorship, continued support in content creation, and access to advertising opportunities that will help local businesses continue to scale and succeed long after the workshops."

This program also reinforces TikTok Shop's Buy Local, Shop Local campaign, which promotes Filipino craftsmanship and innovation. By offering MSMEs a platform to showcase their products to more customers, the campaign aims to boost the visibility of Filipino-made goods and help local businesses compete on a larger stage.

Driving Digital Transformation in the Philippines

The launch of the Unlad Lokal Program is part of TikTok Shop's broader effort to drive digital transformation in the Philippines, enabling MSMEs to expand their reach and build more sustainable businesses. The platform's content-driven discovery model allows MSMEs to connect with a broad audience through organic, engaging content and live selling, without the need for substantial investment in traditional advertising.

By offering accessible and inclusive digital tools, TikTok Shop ensures that even the smallest businesses can take advantage of the opportunities presented by the digital marketplace. This approach is expected to foster job creation and stimulate economic growth as businesses expand and thrive in the digital ecosystem.

The DTI and TikTok Shop are confident that the Unlad Lokal Program will drive meaningful impact on the Philippine economy, equipping MSMEs with the tools to scale and compete in the digital age.

"Our collaboration with TikTok Shop reinforces the DTI’s commitment to empowering Filipino entrepreneurs. By providing them with the right digital skills and market access, we are realizing President Ferdinand R. Marcos Jr.'s vision of building a more inclusive, resilient, and technology-driven economy where no entrepreneur is left behind," underscored DTI Secretary Cristina A. Roque.