As part of the partnership, the short-form mobile video platform unveiled an array of new in-app effects and initiatives, specially designed to bring sports fans closer to the games and their favorite Filipino athletes
Manila, Philippines 12 May 2022 – TikTok, the leading destination for short-form mobile video, today announced its partnership with the 31st Southeast Asian (SEA) Games, held in Hanoi, Vietnam from 12 to 23 May.
As the event's official supporter, TikTok will bring the latest sports highlights even closer to passionate fans in the Philippines through shared and LIVE video content from official authorities, news media partners, athletes, and more. Users on the platform can expect up-close-and-personal interactions with national athletes as well as an opportunity to showcase their support from home via specially designed in-app effects and initiatives.
"We're deeply honoured to be the official supporter of the SEA Games and to bring this historic event closer to passionate sports fans in the Philippines, especially as the entire nation collectively celebrates our local athletes and their dedication to their craft," said Alex Soon, TikTok Philippines Community Operations Lead for Entertainment. "Sports continues to hold a special place in the hearts and minds of the TikTok community – and we cherish the opportunity we have in capturing and sharing the most memorable and meaningful moments of this industry with the entire region."
Uniting sports communities across Southeast Asia with #SEAGames31
Throughout the games, TikTok users will be able to reach and engage with millions of other SEA Games fans via the official hashtag, #SEAGames31. Additionally, the Philippines users can also tap into their local hashtag, #LabanPilipinas, to follow all the latest news and highlights about their home team, including match updates as well as re-plays of all the best moves, trick shots, and serves across the entire sports season.
Cheer on national teams with special activities and effects on the TikTok platform
Fans can also tap onto the newly launched in-app effects to celebrate the games in style. These include effects such as clappers and confetti to cheer teams on, fun interactions with the games' official mascot, Sao La, as well as augmented reality (AR) tools that put users right in the arena to test their skills in soccer, ping pong, volleyball, and more.
Go behind the scenes with athletes
TikTok has also collaborated with official authorities and hundreds of athletes across SEA, including EJ Obiena, Hidilyn Diaz, Jamie Lim and Agatha Wong to bring fans LIVE updates from training, events, and celebrations, as well as sneak peeks into the lives of national athletes. Users are encouraged to use this as opportunity to also engage with their favourite national athletes on the platform.
For more information on TikTok's involvement in the upcoming SEA Games, visit https://vt.tiktok.com/ZSdH3bcJy/