EURO 2020 has officially kicked off on TikTok, with national teams and players coming to TikTok to show everything from tricks and tips to reliving memorable moments.
TikTok has become a vibrant hub of sports content in the last two years with football content kicking off on the platform. In the last year alone, the daily consumption of popular sports hashtags has quadrupled to 1.5 billion video views daily, with football (and soccer) content amassing over 185 billion video views* in total to date, including some of the most popular footballers and football moments being watched, recreated and relived. TikTok's most-followed footballers include Poland captain Robert Lewandowski and top England striker Phil Foden, who boast almost 5 million followers between them.
TikTok has become the place where people find their communities and rally around a shared love of the sport they love - and it's not just football that fans have been enjoying. Extreme sports like Parkour (5.8 billion video views), UFC (5.2 billion video views) and MMA (4.8 billion video views) have also become hugely popular on TikTok as fans find their tribes and get involved in sharing and watching their favourite adrenaline-pumping sports moments.
As the world now gets ready to enjoy the EURO 2020 football tournament, here's how you can stay on top of the trends, be in on the action and create your own football TikTok masterpieces alongside some of the world's best football players and teams who already showing us their TikTok skills, such as England's Raheem Sterling with #keeptothebeat.
LIVE events you won't want to miss!
TikTok LIVE is where it happens. From football legends to the UEFA volunteers, EURO 2020 LIVE events will take football fans behind the scenes and give them unrivalled access to all the moments that make the tournament come to life. Starting with the opening day in Rome, EURO 2020 will take us on the journey with fans as they arrive at the stadium and as the tournament progresses, you can expect to see incredible, unique LIVE match ups with TikTok creators and legendary UEFA ambassadors. There'll also be a chance for fans to see inside the stadia for a glimpse at the behind the scenes, inner-workings of the grounds.
Be sure to check out the TikTok UEFA EURO 2020 LIVE with Ed Sheeran performing a selection of his best known hits as well as an exclusive first play of a never before heard song Saturday 26th June 2021. The virtual concert is being filmed at Portman Road, the home of Ed Sheeran’s beloved Ipswich Town Football Club, and will be streamed exclusively on Sheeran’s TikTok channel starting from 9pm BST.
* Methodology: based on global figures from internal TikTok research from June 2020 to June 2021
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.