TikTok, the world's leading short-form video platform, launched #ThinkTwice, a digital literacy campaign designed to empower Filipinos to be more responsible and mindful of the content they create and share. The campaign highlights TikTok’s proactive approach in collaborating with various sectors to ignite credible, meaningful, and truthful conversations about digital well-being. Through #ThinkTwice, TikTok encourages users to think critically about the content they post and share while reminding them of their role in maintaining a safe online space. Users are also urged to report harmful or misleading content using TikTok’s easy-to-use in-app reporting feature to help prevent the rapid spread of misinformation.

For the first phase of the campaign, popular and credible content creators have shared valuable insights on online safety and digital well-being: 

TikTok Safety Advisory Council Member Mona Magno-Veluz (@mightymagulang) shares the important red flags and dangers of misinformation

@mightymagulang Kilatisin maigi ang lumiligaw para sa inyong likes and shares. #ThinkTwicePH @TikTok Philippines ♬ original sound - Mighty Magulang


Independent journalist Jacque Manabat (@jacquemanabat) emphasizes the importance of verifying information before posting

@jacquemanabat ‘Di lahat ng trending ay totoo. Tips para di mabola ng mga nanloloko online. #trending #ThinkTwicePH @TikTok Philippines ♬ original sound - Jacque Manabat

Millennial psychologist Riyan Portuguez (@yourmillennialpysch) highlights the impact of online content on mental health and how users can take control of their digital experience.

@yourmillennialpsych Mindful TikToking: Alagaan ang Mental Health Mo! @TikTok Philippines #ThinkTwicePH ♬ Lofi - Domknowz

“With #ThinkTwice, we aim to cultivate a more informed and responsible digital community in the Philippines. We believe in the power of TikTok to inspire, educate, and bring people together. We aim to equip Filipinos with the critical thinking skills needed to navigate the digital world responsibly. Through meaningful conversations with experts and content creators, we hope to foster a culture where authenticity and truth thrive online,” said Peachy Paderna, Philippine Public Policy Manager at TikTok.

TikTok also enables its users to take control of their experience through its Comment Care tools and Reporting features. These tools empower users to manage their interactions, filter inappropriate comments, and restrict unwanted engagements. The platform also has an easy-to-use reporting system that enables users to flag misleading content, harmful behavior, and misinformation, ensuring a safer, more positive online environment for all: 

Comment Care Tools: 

@tiktokphilippines Laging maging positibo!🌟 Gamitin ang Comment Care Mode para makontrol ang TikTok experience mo. Magsama-sama tayo at gawing positibo ang TikTok one comment at a time. 💌 #thinktwiceph #digitalliteracy #onlinesafety #inspirecreativityandbringjoy ♬ original sound - TikTok Philippines

Reporting Features: 

@tiktokphilippines No room for hate speech on TikTok! 🙅 #ThinkTwice before you post—report, don’t engage. Let’s keep this space safe and positive for everyone. #thinktwiceph #digitalliteracy #onlinesafety #inspirecreativityandbringjoy ♬ original sound - TikTok Philippines