TikTok, the world’s leading short-form video platform, is bringing its seamless beauty ecosystem to life with the launch of the first-ever TikTok Beauty Fest Philippines, a celebration that transforms the platform's in-app journey, from discovery to purchase into a real-world experience. Happening on October 18, 2025 at the Bonifacio Global City Amphitheater in Taguig, the festival showcases how beauty trends on TikTok are discovered, tried, shared, and purchased —all powered by creativity and community.
Open to the public, TikTok Beauty Fest Philippines unites creators, brands, and beauty lovers in an immersive online-to-offline festival. Powered by TikTok’s discovery-to-purchase journey, from inspiration on #BeautyTok to TikTok Shop's in-app shopping, the celebration bridges the digital and physical world through live product showcases, beauty masterclasses, creator meetups, exclusive brand drops, and on-site shopping experiences.
With the theme “#ForEveryKindOfBeautiful,” TikTok Beauty Fest Philippines 2025 will showcase how beauty goes beyond trends and transformation—it is personal, cultural, and constantly evolving. From local skincare rituals and signature glam looks to expressive transformations and real beauty journeys, TikTok has become home to a new generation of beauty communities where authenticity inspires and creativity leads.
The event will feature TikTok beauty ambassadors Belle Rodolfo and Marj Maroket, alongside some of the country’s most influential beauty content creators who continue to shape trends and drive conversations online. Another highlight of the program will be special performances by global Filipina drag artist Marina Summers and Femme MNL, an all-LGBTQIA+ performance group, whose presence underscores TikTok’s celebration of diversity, confidence, and self-expression.
Festival-goers can expect a day packed with interactive experience zones, beauty discovery zones, TikTok-worthy studio booths, and exclusive TikTok Shop beauty drops and deals, giving beauty lovers and fans a chance to experience the platform beyond the screen. The event is made possible in partnership with top beauty and lifestyle brands such as Dermorepubliq, Cream Silk, Pond’s, Colgate, Rexona, Vaseline, Palmolive Naturals, Glad2Glow, Maybelline, L’Oréal, Garnier, UL Skin Sciences, Inc., FITNESSE Granola, Nature’s Bounty, NESTEA Cleanse, Samsung, Ever Bilena, Andrea Secret, Careline, Blackwater, ISSY & CO., J.M.C.Y., O.TWO.O, SuiSui, Kiehl’s, SkinEver, Popique, Olay, P&G, Sweet Night, HEPMIL, and Flash Sale.
Join the celebration and follow #TikTokBeautyFestPH and #ForEveryKindOfBeautiful on TikTok.