TikTokCelebrating our global community and the popular trends that sparked joy and real-world impact
In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our global community entertained and inspired each other, elevating and celebrating self-expression by discovering, creating and sharing content that captured our imaginations.
TikTok is where we experienced the joy of learning new tips to make our lives easier, cooking our way through culinary adventures, turning the pages of our favorite books, singing along to songs stuck in our heads, and so much more. Across the US, we eagerly awaited a teacher's musical reveal to his students, fell in love with Tariq, aka Corn Kid, and learned the choreography to Lizzo's "About Damn Time."
"We’re honored to celebrate our global community who shaped this year's trends, shared new ideas, learned from one another, and turned their passions into careers and livelihoods throughout 2022. It's been truly inspiring to see over a billion people around the world show their creativity and come together to experience joy and find a sense of belonging on TikTok," said Vanessa Pappas, Chief Operating Officer, TikTok.
"People flock to TikTok to be entertained, but so much everyday magic transcends the platform; establishing careers, building brands, and opening the door to real, tangible success. This year’s recap encompasses the many paths to discovery that help us enrich our lives with creative learnings. Congratulations to all the creators, artists, and small businesses featured in this report, and thank you to our community for making 2022 a momentous year!" - Marisa Hammonds, North America GM, TikTok.
Join us as we celebrate all the unforgettable trends, creators and moments that brought us closer together in 2022, a year that's truly #ForYou.
In 2022, trending content on TikTok reached For You feeds everywhere, with animals, daily vlogs, and comedy transcending cultures and borders. We were mesmerized watching a giraffe come to life through chocolate and an adorable toddler defensively and hilariously reminding her mom "I'm just a baby!" Check out the videos that made up some of this year's most memorable moments.
United States
- @amauryguichon - Constructing a very large chocolate giraffe
- @chipmunksoftiktok - Squishy's back after hibernation!
- @rosalia - You can say a lot with the way you chew gum
- @blondebrunetteredhead - A deadpan take on "Jiggle Jiggle" by the leads of Riverdale
- @little.blooming.women - “I’m just a baby!”
- @schmoyoho - The beloved Corn Kid gets remixed
- @lizzo - Lizzo helps us learn the choreo for "About Damn Time"
- @itsmrfinn - A teacher's elaborate yearly school musical reveal
- @jimmydarts - Helping Tom get back on his feet
- @meltandpour - The ultimate showdown: lava vs. ice
Around the world
- @ox_zung - The Stitch expert shares tricks that made us gasp!
- @rosalia - Rosalía shows us all how to slay
- @lav_sings - Wows us with her #DesiTok singing skills
- @robertirwin - The Aussie conservationist rescues a baby blue-tongued lizard in the outback
- @thammachad - An iconic Thai creator receives an award in all their glory
On TikTok, we all learned a thing (or two!) this year, as our community discovered new recipes, beauty and wellness routines, along with some handy life hacks along the way. TikTok taught us ways to be inclusive of deaf culture, while also showing us how to best pose with our "short kings". Here are some of the popular trends and tutorials that taught us what we needed to know this year.
United States
- @oursignedworld - How to get the attention of someone who is hard of hearing
- @cookingwithlynja - How to make three types of grilled cheese
- @brunchwithbabs - How to (easily) carve a pumpkin
- @getaheadwithnick - How to nap like a Navy Seal
- @davidsuh - How to pose with "short kings"
- @charlesgross - How to keep your lips moist with olive oil
- @lizzardbird - How to bind a book
- @gavinflo - How to stop slicing golf balls on the golf course
- @rob_skate4life - How to do a varial on a skateboard
- @tiasamudaa - How to contour with powder
Around the world
- @efritaasmr - Anyone up for a corn dog?
- @oursignedworld - A daughter learning how to get her deaf father's attention warms our hearts
- @shinanova - Learning how to communicate through Inuit facial expressions with Shina and her mom Kayuula
- @satisfcapybaraying_pottery - Fitting a Capybara into a ceramic mug
- @mirendarosenberg - Lady Tallow sparking the #TallowTok trend!
Whether it was fresh sounds or classic tracks making a comeback, the songs on our For You feeds made us hit repeat again and again. In 2022, popular songs on TikTok came from established, emerging, and breakthrough artists, spanning a range of genres as diverse as our community itself. The TikTok community made 8.9M videos using the top US track "Sunroof" by Nicky Youre & dazy, and we couldn't get enough of "Running Up That Hill (A Deal with God)", the 1985 hit by Kate Bush that made a comeback to the charts. Here are TikTok's trending tunes this year.
United States
- "Sunroof" - Nicky Youre & dazy - Hummable, breezy brilliance from a talented duo, originally released via SoundOn
- "L$d" - Luclover - This flex-heavy hit had us all feeling ourselves throughout 2022
- "Ginseng Strip 2002" - Yung Lean - Trends come and go, but this melody stuck with us all year
- "About Damn Time" - Lizzo - The "Queen of TikTok" continues her reign 👑
- "Just a Cloud Away" - Pharrell Williams - There were no clouds in the sky when this feather-light 2015 hit trended this year
- "Forever" - Labrinth - This TV-to-TikTok song helped inject some drama into our lives
- "Wait a Minute!" - WILLOW - TikTok continues to catch a vibe, as another 2015 song resurges
- "Jiggle Jiggle" - Duke & Jones & Louis Theroux - From an almost forgotten rap recited at a chicken shop, to TikTok, to the pop charts
- "BILLIE EILISH." - Armani White - This N.O.R.E.-sampling smash helped Armani White earn his first Hot 100 hit and a Def Jam deal
- "Running Up That Hill (A Deal With God)" - Kate Bush - TikTok played a crucial role in elevating this 1985 classic to the Hot 100
Around the world
- "Beat Automotivo Tan Tan Tan Viral" - WZ Beat - Baile funk meets background music for this self-fulfilling prophecy
- "Cool for the Summer" - Demi Lovato - It was a sped-up summer on TikTok
- "Me Porto Bonito" - Bad Bunny & Chencho Corleone - The most popular of El Conejo's many trending songs in 2022
- "Una Noche En Medellín" - Cris Mj - The biggest hit in a big year for regional Latin music on TikTok
Creators are the beating heart of TikTok, driving culture and innovative content creation. In 2022, we saw creators around the world entertain and connect with communities, as well as launch their careers on and off TikTok. We were reminded by Drew Barrymore (@drewbarrymore) to stop and enjoy the rain, and we fell in love with Dylan Mulvaney (@dylanmulvaney), who by sharing her experience as a trans woman has helped others in the LGBTQ+ community feel seen and supported. Here are the creators and celebrities who hit new heights on TikTok this year.
United States
- @dylanmulvaney - Dylan Mulvaney is a trans actress, comic, and content creator. Dylan's viral series "Days of Girlhood," a documentary on TikTok of her transition journey, has reached more than one billion views.
- @pepperonimuffin - Kirsten uses TikTok to share her Hawaiian culture with the TikTok community in a fun and entertaining way.
- @kervo.dolo - Kervo Dolo is a comedian who brings out all the laughs with his various impersonations.
- @drewafualo - Drew Afualo is best known as TikTok’s “Crusader of Women" through her hilariously witty content and her authentic approach to calling out misogyny via viral takedowns on TikTok.
- @shoelover99 - Ophelia Nichols, known as "Mama Tot" to many of her followers, shares warmth, support and positivity, even in the wake of grief.
- @drewbarrymore - A ray of sunshine on TikTok, especially on a rainy day, the actor, entrepreneur and talk show host gives followers and fans a unique peek into her life.
- @lupitanyongo - We can't get enough of Lupita's day-in-the-life videos, as she gives us sneak peeks into Hollywood and fun glimpses into her life.
- @jaedengomezz & @karaleighcannella - Jaeden and Kara are best friends and the ultimate dancing duo who have originated popular dance trends on TikTok. Jaeden is the Originator behind the viral dances for Lizzo's "About Damn Time" and Arianna Grande's "34 + 35," while Kara is the Originator behind the dances to "Conceited" by Flo Milli and "Cry Baby" by Megan Thee Stallion.
- @guywithamoviecamera - Reece Feldman is known as the Gen Z aficionado of all things film, TV, and entertainment. His TikTok account took off as he was working on-set as a Production Assistant for Amazon’s The Marvelous Mrs. Maisel, and he has since been tapped across major studios and streamers to create content for titles in-production, new releases, premieres, and award shows, including the Oscars.
- @richardajefferson - Former NBA player turned game analyst, Richard spreads laughter to sports fans through TikTok, which often includes roasting himself and his colleagues.
Around the world
- @badbunny - Among this year's groundbreaking artists on TikTok, Puerto Rico's El Conejo Malo excited and engaged his fans by sharing special moments ahead of dropping his latest hits.
- @luvadepedreiro - With his amazing juggling skills, ecstatic goal celebrations and his winning catchphrase "receba!" (receive), Brazilian football creator Luva de Pedreiro's love for the game is infectious.
- @bayashi.tiktok - Japanese Chef Bayashi, who was named among the Foodies in The Discover List 2022, has won the hearts (and stomachs!) of our global community with his fast-paced and immersive cooking videos.
- @dylanmulvaney - Dylan, a trans actress and content creator who is featured among the Changemakers in The Discover List 2022, hopes to inspire everyone through her journey as she takes trans stories mainstream.
- @astrosamantha - #SpaceTok opens up to a new dimension, thanks to European Space Agency Astronaut Samantha Cristoforetti, who takes us on out-of-this-world adventures.
This year, we continued to push the boundaries of authentic self-expression on TikTok through a diverse array of creative and community effects, sounds, filters, and more. We danced to songs we didn't even know were songs, shared embarrassing or personal stories and became a part of Renaissance portraits, which was all part of this year's trends that are uniquely TikTok. Here are those TikTok trends made possible by our features - and your own creativity - in 2022.
United States
Around the world
TikTok is a playground where artists propelled trends to the forefront of culture and inspired us with their boundless creativity this year. Music by popular artists like Lizzo and Bad Bunny took over our For You feeds and the charts, with the help creativity of the TikTok community. These are the artists who captured our community's ears - and eyes - with the most video views throughout 2022.
United States
- @lizzo - The self-proclaimed "Queen" loves TikTok and TikTok loves her back
- @bellapoarch - Bella continued to "build" in 2022, releasing her debut EP
- @badbunny - It was definitely not Un Verano Sin Bad Bunny, as several songs from his smash hit album trended this year
- @charlieputh - What if there was a song...
- @dojacat - Another massive year for Doja Cat, who sampled Elvis and collabed with Post Malone
- @selenagomez - She used TikTok to introduce the world to her friends and family and show off her favorite memes
- @nessaabarrett - The 19-year-old singer took us behind the scenes of the life of a burgeoning superstar
- @yunggravy - The proud Minnesotan elevated his game this year, scoring a major hit with “Betty (Get Money)"
- @billieeilish - Uses her account to show off her irreverent personality (and sterling singing voice)
- @meghantrainor - The hitmaker “made us look” with glimpses into her personal life
In 2022, TikTok continued to bring together people from all over the world with common interests and curiosities. Whatever you're interested in, whether it's FarmTok or CareerTok, you can find your own community and make authentic connections on TikTok. In the US, it's no surprise that BookTok continued to grow in popularity, but so did smaller communities like Crocheters of TikTok and MuseumTok. Here are some of this year's favorite communities.
United States
As a recent saying goes, phone eats first! This year, foodies around the world continued to find a home on TikTok, sharing their favorite cooking tips, culinary adventures and all-day cravings. In 2022, TikTok continued to bring together people from all over the world with common interests and curiosities. From butter boards and charcuterie boards to custard toast, here are the popular FoodTok videos and favorite foodie trends we all couldn't get enough of this year.
United States
This year, our community continues to be a place for discovery, inspiration and honest reviews that have products flying off the shelves, thanks to trending hashtags such as #TikTokMadeMeBuyIt, #SmallBusiness and more. In the US, the TikTok community is in love with local small businesses who are sharing one-of-a-kind experiences and unique expertise on TikTok. We've also added popular products like a food chopper and Birkenstock Boston Clogs to our shopping carts. Here are the popular SMBs and videos that made us want to visit these special SMBs and update our shopping lists this year.
United States
SMBs
- @81stdeli - The 81st St. Deli in Cleveland started trending on TikTok after Nish Godfrey (@onlynishaa_) raved about their Chicken Salad.
- @poolpromj - MJ The Pool Pro is a New Orleans-based pool professional who makes oddly-satisfying pool cleaning videos and shares his pro pool tips.
- @sanisisters - Sisters Niki and Ritika share their journey of founding and designing Sani, a clothing brand that reflects and celebrates their Indian heritage.
- @moonsrarebooks - Moon's Rare Books isn't your average bookstore. This Provo, UT book shop is home to rare copies and first editions of the most famous books.
- @outdoorgravitypark - Outdoor Gravity Park in Pigeon Forge, TN is the only zorbing park in the US. What's zorbing, you ask? Check out their account.
#TikTokMadeMeBuyIt Products
TikTok remains the top destination for music discovery for fans of all genres. Creators on the app fell in love with new favorites like Ice Spice, JVKE, Latto and more, pushing their songs off the platform and onto the charts! The incredible momentum driven by fans on TikTok even reached the Grammy Awards, with trending tracks from Muni Long, Steve Lacy, Omar Apollo, and GloRilla receiving Grammy nominations. TikTok's emerging artists for 2022 are a diverse and accomplished group that will make meaningful music for a long time to come.
United States
- @icespicee - The Bronx baddie served up hits like "Munch (Feelin U)" and her fans on TikTok ate them for lunch.
- @steve.lacy - Steve Lacy scored one of the biggest TikTok hits of 2022 with the addictive "Bad Habit."
- @bailey.zimmerman - Country fans on TikTok fell in love with Zimmerman, who elevated from the auto bodyshop to the CMAs this year
- @jvke - JVKE wowed fans, onlookers, and piano teachers on TikTok and beyond with his emotional hit "Golden Hour"
- @bensonboone - The "STARS" aligned for Benson Boone, whose winning charm and golden pipes earned him 3.3 million followers
- @glorilla03 - Let's gooooooo! Memphis' GloRilla had the rap song of the summer with the Hitkidd-produced "F.N.F."
- @latto777 - Big Latto grew a big fanbase (6.6M followers) with her big personality and "Big Energy"
- @omar.apollo - The Mexican-American singer deserves all the plaudits that came his way after the TikTok-trending "Evergreen" became his first-ever Hot 100 hit
- @munilong - TikTok listened to Muni Long's breakout hit for "Hrs and Hrs," driving it to the Billboard Top 20
- @anees - He showed off his silky smooth vocals on his ballad "Sun and Moon" (678k video creations) en route to 80+ million streams.
As we wrap up yet another memorable year on TikTok, keep an eye out for some special year-end treats within the app. Rolling out over the coming weeks, people will soon have access to new editing tools, including a Santa text-to-speech voice, festive text-to-song options, and other holiday surprises.
Want to learn more about what made 2022 a year that's truly #ForYou? Discover this year's unforgettable trends, creators and moments by searching #YearOnTikTok in app.
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Year on TikTok 2022 is based on internal research and trends analysis conducted from January to October 2022.
Join our global community on TikTok by simply downloading the app for free via the Apple App Store, Google Play or Amazon.
