Fans can buy exclusive merch, save the new album, and unlock a themed profile frame, all on TikTok’s new in-app experience.

TikTok is proud to announce the global Rauw Alejandro Cosa Nuestra in-app experience, inviting fans to celebrate the Grammy winning artist’s upcoming album. TikTok fans are now able to visit Rauw's TikTok Shop to find exclusive merch, add the new album to their music app, and have a chance to be featured in the official Fan Spotlight carousel.

On top of all that, those who complete the four interactive challenges will receive an exclusive profile frame, allowing them to show off their fan status. Fans will also get to check out animated Cosa Nuestra album art, exclusively available on TikTok.

“For me, it’s an honor to be the FIRST LATIN artist to partner with the team at TikTok for this massive campaign. This platform has been an outlet to express myself creatively and talk to my fans in a different way. For me, that’s everything.” - Rauw Alejandro

To access the experience, search “Cosa Nuestra” or “Rauw Alejandro” on TikTok or interact with the video anchor featured alongside his content. Through the varieties of ways to experience Cosa Nuestra on TikTok, fans are able to engage with Rauw’s new music like never before.

Rauw is releasing the vinyl of Cosa Nuesta, and an exclusive T-Shirt on his newly launched TikTok Shop. Fans can tune in to a live concert airing alongside a special livestream on his TikTok account (@rauwalejandro) beginning at 8:30pm EST from New York.

With over 16.3M followers, Rauw Alejandro (@rauwalejandro) has long been a star on TikTok. His hit PUNTO 40 sparked a popular dance trend that helped drive over 2.2M creator videos, with artists like Bad Bunny and Kimberly Loaiza jumping in. Fans have been loving his behind the scenes performance videos this summer from Japan, Mexico, and more, amassing over 13M views and 1.1M likes collectively. Now, as he approaches the release of his new album, Rauw is taking to TikTok to share his new singles, including a video of him dancing to Pasaporte to the tune of over 815K likes.


New to TikTok and want to explore all things #CosaNuestra? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.