TikTok is a place where people can transform not only their own lives, but the lives of others. From first generation children saving their parent’s small businesses to creators using their expertise to support our veterans, TikTok is where anyone can build community, connect, educate, and create economic opportunity. We are amazed by the power of the TikTok community and how it makes the platform a catalyst for good.

As part of our ongoing commitment to spotlight the creators and small businesses on TikTok, we are excited to announce the launch of "TikTok Sparks Good," a new docuseries featuring 60-second stories that celebrate inspirational creator successes that start on TikTok, and are a catalyst for real world impact off the platform. New stories will be unveiled over the next six weeks on impact.tiktok.com/stories and on @TikTok. 


TikTok is Where Small Businesses Can Thrive and Build Community

TikTok is a destination where people can discover new small businesses or products to support — countless small business owners have taken the TikTok community inside their world and expanded their business in the process. The first two installments of the "TikTok Sparks Good" series follow the inspiring stories of a former teacher and founder of the child literacy program Toddlers CAN Read, and a school bus driver who also runs her natural soap business Country Lather Soap Works:

  • @toddlerscanread: Spencer Russell, CEO and founder, quit his 9-5 to start a platform of online courses that helps parents and caregivers teach their little ones to read. After reflecting on his own struggles with feeling left behind in school, Spencer knew he needed to make a change. As a father, husband, and former teacher, Spencer is on a mission to ensure that no child feels that way again. His TikTok presence has given Toddlers CAN Read a reach that Russell hasn’t been able to achieve anywhere else.
@tiktok @toddlerscanread connects with millions of parents around the world to help kids build confidence in reading. #TikTokSparksGood #Reading ♬ original sound - TikTok
  • @countrylather2020: Jessie Whittington is a rural school bus driver by day, and soap maker by night. After struggling with skin irritation and finding an affordable cleansing solution, Jessie took matters into her own hands and decided to make her own soaps. She founded Country Lather Soap Works and turned to TikTok’s #SoapTok community as a way to connect with folks who might be experiencing the same issues. TikTok’s community has been invaluable for Jessie’s life and small business. On one hand, it’s the source of her marketing and sustainable sales. And on the other hand, it's the source of her “soap-talk” community. She has friends all around the country that she’s never met in person, but through TikTok they’ve grown close and helped each other out with techniques and support.
    • @tiktok Jessie Whittington took up soap-making as a hobby in 2020. It ended up becoming a thriving business thanks to TikTok. Here’s the amazing success story of @countrylather2020 #TikTokSparksGood ♬ original sound - TikTok


    • @itsjonlynch: Jon joined the Air National Guard when he graduated high school so that he could afford college. He had always been financially savvy, and he quickly learned about the many financial benefits available to servicemembers and veterans. Soon, he realized that he needed to share these tips and resources with other servicemembers and veterans, and a friend encouraged him to get on TikTok so that he could reach a wide audience. Posting on TikTok has helped him connect with and share financial advice with active and retired servicemembers and helped him get his current job.


    @tiktok Since starting @itsjonlynch ♬ original sound - TikTok
    • @jjasminevega: 18-year-old Jas works at her family's restaurant, Maria’s Mexican Restaurant in Corinth, Texas. Her parents dreamed of opening the restaurant when they first immigrated to the U.S. from Mexico, and they regularly put in 14 hour days to keep it running. In the Spring of 2022, Jasmine's parents realized they wouldn't be able to afford to keep their restaurant running, because their landlord had raised the rent. They let go of staff, took out personal loans, and didn't take a salary. In an effort to save the business, Jas posted a video on TikTok sharing her parents' story and it went viral. Business took off over the next few months, giving them the revenue so that they could renew their lease and hire back their employees.

    Watch the full 60-second stories of on impact.tiktok.com/stories. Be sure to also follow @TikTokforGood to see more inspiring and uplifting stories from the "TikTok Sparks Good" series.