TikTok is an entertainment platform that's powered by a community that's fueling culture. From film to sports, to fashion, music, art, and more, TikTok's large, broad community of creatives, from professionals to amateurs, is redefining entertainment. TikTok is an official sponsor of UEFA EURO 2020, and the platform has become a vibrant hub of sports content in the last two years with soccer content kicking off on the platform. National teams and players come to TikTok to show everything from tricks and tips to reliving memorable moments.
We're excited to have partner Wrexham A.F.C. for a first-of-its-kind sponsorship, for the next two seasons. The TikTok name and logo will be emblazoned across the new shirts, and the team just launching its official account on TikTok, @wrexham_afc. The partnership between the Club and its owners, Rob McElhenney (@rmcelhenney) and Ryan Reynolds (@vancityreynolds), promises to be one of the most innovative in entertainment and soccer, breaking new ground in many areas including in the Club’s recently-announced television series, Welcome to Wrexham.
Humphrey Ker, Executive Director at Wrexham A.F.C., said: “We were blown away by the ideas that TikTok had for their partnership with the Club. The opportunity to access the full breadth of their platform creates a community-building opportunity many will envy. Our soon-to-be-launched official TikTok account will feature all those involved at the Club, including both Rob and Ryan. To have TikTok on the front of our shirts is a great coup and we are sure it will be popular among our fanbase, as well as with those who are active on TikTok.”
Nick Tran, Global Head of Marketing at TikTok, said: "TikTok is uniquely positioned at the center of entertainment, technology, and the creator community to help bring Wrexham A.F.C.'s story to life to global audiences. With the growth of soccer clubs, players and trends on TikTok, joining Rob and Ryan in returning Wrexham A.F.C. to the English Football League was a natural choice for us. We are proud to play a small part in championing the return of Wrexham A.F.C. to the top-flight of soccer and sharing the journey with the town of Wrexham, our community, and fans everywhere, in ways only TikTok can."