The unique partnership between TikTok and Jaden comes complete with new co-branded merch, a global LIVE stream with Addison Rae, and TikTok-exclusive audio-visual content
TikTok breaks new ground with innovative formats that allow artists to be their authentic selves and meaningfully connect with fans. Our new partnership with Jaden Smith on the occasion of his new album CTV3: Cool Tape Vol. 3 demonstrates the unique interactive elements of a TikTok campaign. Jaden will be the first artist to make exclusive co-branded merchandise available through TikTok LIVE stream on Sunday. Fans tuning in across the globe will be able to buy new TikTok-exclusive co-branded merch without navigating away from the stream.
Jaden collaborated with TikTok to create a brand new line of co-branded merch, inspired by the vibrant colors reflected throughout the CTV3: Cool Tape Vol. 3 campaign. The capsule collection includes exclusive CTV3 tie-dye bucket hat, face mask, an at-home tie-dye kit and two additional co-branded pieces pink hoodie and a yellow t-shirt.
“I’m so honored that TikTok wanted to work with me on this project,” says Jaden. “I really care about TikTok’s ability to impact youth culture, and I definitely want to make an impact on youth culture with this album. I want to spread peace and love in the world and TikTok is helping me do that. So thanks to them and thank you to anyone who listens to the album. Cool Tape Vol. 3 is out now, and I’m so excited!”
Jaden is an innovator in the realms of music, fashion, performance, and charitable giving, and his new partnership with TikTok reflects his wide-ranging talents. The 22-year-old artist turned his recent TikTok on-boarding into a can’t miss event--hashtag #jadensmith had over 100M views on the app before he even signed up.
Jaden will show off his TikTok co-branded merch and discuss his new album, on a global livestream on his @jaden account with Addison Rae on August 30th at 5pm PT. Viewers will be able to purchase the co-branded merch directly from the app.
As the album went live, Jaden connected with some of TikTok's finest animators on his @jaden account to create a visual companion to five songs from CTV3: Cool Tape Vol. 3. Posted as the album dropped, the five animated video creations combine to create a loose narrative, inspired by Jaden's "trippy daydreams" and soundtracked by CTV3: Cool Tape Vol. 3 highlights.
Furthering TikTok's goal of empowering creators, the platform makes it easy for creators and artists to build livelihoods from their TikTok talents, offering the opportunity to have their vision seen and music discovered.
CTV3: Cool Tape Vol. 3 is currently available on all platforms via MSFTSMusic/Roc Nation Records.