Today, TikTok is excited to announce the expansion of its Out of Phone program, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.

Building on the success of its retail and billboard integrations, TikTok is introducing four new partners - Curb, Westfield Malls, Rockbot, and Hope Hydration - which significantly adds more screens across vehicles, shopping malls, retail locations, fitness centers, airports, and local businesses nationwide. This marks the next phase of TikTok's commitment to making its most engaging content and campaigns more accessible wherever people are.

TikTok is expanding its presence in premium real-world environments through four new partnerships:

  • Curb: With riders often scrolling or seeking entertainment during trips, TikTok is partnering with Curb to bring full-screen, sound-on, motion video to the largest taxi network in the U.S. - Taxi TV. Turning idle time into discovery time, our partnership will bring TikTok to over 15,000 vehicles across 65+ markets and reach millions of passengers annually.
  • Westfield Malls: TikTok is teaming up with Westfield Malls to bring its content and advertising to screens across upscale shopping centers in the U.S. With over 20 million posts under #TikTokMadeMeBuyIt, TikTok drives real-world purchasing every day. This partnership places TikTok directly in the shopping journey, making it easier than ever to go from discovery to in-store purchase.
  • Rockbot: With Rockbot, the leading provider of streaming digital media solutions - music, digital signage, TV for business, and retail media - for brick-and-mortar businesses of all sizes, TikTok will now appear on tens of thousands of screens at consumer-centric locations across the country. Whether people are working out, waiting for a flight, shopping, dining, or grabbing coffee, they'll encounter curated TikTok entertainment throughout their day - bringing creativity and joy to everyday moments.
  • Hope Hydration: TikTok is bringing its content to Hope Hydration’s HydroStations™, which dispense free, chilled water in some of the busiest places on Earth — from Times Square to the world’s top music festivals. Each station features a 55” digital screen, transforming hydration into a high-impact media moment while eliminating single-use plastic. From grabbing a drink to catching the latest trends, these stations bring a refreshing blend of hydration and entertainment to high-traffic spaces.

"We created the Out of Phone program to give brands and creators new ways to connect with audiences in the moments that matter - whether they're walking through a city, shopping with friends, or traveling across the world," said Dan Page, Global Head of Partnerships, New Screens, TikTok. "These new extensions unlock even more real-world opportunities for discovery and connection, powered by TikTok and its vibrant community."

"As the advertising industry seeks greater impact through digital-out-of-home media, our TikTok partnership offers a high-value channel with unmatched viewability and scale,” said Lizclaire Tamam, Director of Marketing & Media at Curb. “This partnership represents a new frontier for real-world storytelling — by combining the power of creator-led content with advanced addressability and guaranteed impressions, advertisers can connect meaningfully with riders in moments of undivided attention with smarter, context-aware delivery."

"We’re thrilled to join TikTok’s Out of Phone program and bring the power of digital storytelling into the physical spaces of Westfield malls. There’s truly no better place to connect with consumers than when they’re in a discovery mindset—with curiosity sparked and wallets open. It’s an exciting new chapter for how brands can inspire action and drive meaningful engagement at scale" said Kristen Jackman, SVP of Westfield Rise US.

"Rockbot's underlying mission is to help brands meet people where they are and turn everyday moments into meaningful connections," said Rockbot CEO, Garrett Dodge. "We're thrilled that this partnership between Rockbot and TikTok's Out of Phone program will create more opportunities for businesses to be discovered and create those in-context touchpoints that drive loyalty and growth."

“As a company that uses outdoor ads to fund free and clean drinking water, our mission has always been to maximize our impact on the planet while maximizing impressions for our partners,” says Cristina Gnecco, Co-Founder and Head of Global Partnerships at HOPE Hydration. “We are thrilled to partner with TikTok on their ‘Out of Phone’ program as it perfectly aligns with that mission and provides a powerful way for brands to meet people where they are – offering opportunities for connection, creativity, and sustainability.” 

These expanded Out of Phone offerings are now live in the U.S., joining previously launched networks across BCTV, Bull Media, C-Screens, GSTV, Ivee, Loop TV, NRS, Proxymo, ReachTV, Rockbox, Screenvision, UB Media, Volta, Wally, and Zanzar. Together, these partners help bring the joy of TikTok well beyond the mobile screen - embedding it into everyday moments around the world.