The much-anticipated film adaptation of the Tony Award-winning Broadway show In the Heights debuted its trailer on December 12. What many may not have realized was that it was the first time ever a motion picture trailer debuted exclusively on TikTok. The trailer's exclusive debut was only one lever of a multi-faceted campaign between Warner Bro. Pictures and TikTok to generate awareness and excitement around the upcoming film.

As a platform that celebrates community, diversity, and creativity, TikTok was proud to be the first place fans were able to watch the trailer in over 30 countries. In the Heights cast members have also joined the platform, including Anthony Ramos (@AnthonyRamosOfficial), Dascha Polanco (@sheisdash), Stephanie Beatriz (@stephaniebeatriz), Daphne Rubin Vega (@daphnerubinvegaofficial), Leslie Grace (@lesliegraceofficial), and Melissa Barrera (@melissabarreram).

Directed by "Crazy Rich Asians" helmer Jon M. Chu and written by Quiara Alegría Hudes, the big-screen adaptation of Lin-Manuel Miranda's musical celebrates the community of Washington Heights, New York and is set to release in theaters in the U.S. on June 26, 2020.

In addition, the cast collaborated with fan-favorite TikTok Creators, including Majucca Assessoria, Nick Tangorra, Ignacia Antonia, JuanFe Castro and Luann Diez, on special content that celebrates and further builds anticipation for the film.

TikTok creator @majucca welcomed @anthonyramosofficial

@anthonyramosofficial

Just another day #intheheights w/ @melissabarreram, @lesliegraceofficial, Corey, & Jimmy. S/O @majucca for the warm welcome to TikTok! #welit

♬ In The Heights Movie – In Theaters Summer 2020 - In The Heights Cast

@juanfecastrob bringing the fire to the salon with members of the cast including @stephaniebeatriz, @daphnerubinvegaofficial and @sheisdash

@stephaniebeatriz

#InTheHeightsMovie It’s winter, but we’re bringing the 🔥 Living my best life thanks to @tiktok @daphnerubinvegaofficial @sheisdash @juanfecastrob

♬ original sound - stephaniebeatriz

Bodega meet-up with @nicktangorra, @anthonyramosofficial and @melissabarreram

@nicktangorra

#wbpartner Did I really just meet @anthonyramosofficial & @melissabarreram during my #dailyroutine #intheheightsmovie ? 🤩 @intheheightsmovie

♬ In The Heights Movie – In Theaters Summer 2020 - In The Heights Cast

Dance moves by @ignaciaa_antonia and crew

@ignaciaa_antonia

#WBpartner Are you ready for what's next? You can't miss it. @intheheightsmovie. #InTheHeightsMovie ❤️

♬ In The Heights Movie – In Theaters Summer 2020 - In The Heights Cast

Selfies with @luanndiez, @anthonyramosofficial and @melissabarreram

@luanndiez

#WBsponsored #DailyRoutine Loved finding these two in the bodega in the Heights. Have you watched the @intheheightsmovie trailer?! #InTheHeightsMovie

♬ In The Heights Movie – In Theaters Summer 2020 - In The Heights Cast