Karol G’s new album inspires a bold in-app celebration.

Karol G (@karolg) has long been a chart-topper and trendsetter on TikTok. Now, she’s bringing the color with her newest era—Tropicoqueta—and is inviting fans across the globe to celebrate their culture, identity, and rhythm right on the app.

To mark the album’s release, TikTok is launching an exclusive in-app experience filled with bold visuals, custom frames, and interactive tools, all inspired by Karol’s vibrant new sound. Beginning June 20, fans can dive into a fully immersive celebration that blends personal flair with cultural pride.

Unlock the Vibes

By completing themed tasks, users can earn a Tropicoqueta-themed profile frame, featuring sunny colors, coconuts, and Karol G’s Latina energy. And for fans in select countries, there's more: a country-specific version of the frame that combines national flags with tropical flair, letting users rep both Karol and their roots.

See Who’s Bringing the Heat

For the first time, TikTok is debuting a country leaderboard showing which regions are generating the most views on Tropicoqueta-related content. Whether you're in Bogotá, Miami, Madrid, or Manila, your community can shine on the global stage.

Create Your Own Tropicoqueta Avatar

An interactive AI Karol G Effect lets fans upload a photo and receive a bold and beachy cartoon-style avatar inspired by Karol’s Tropicoqueta look.

Running from June 20 to July 3, the campaign reflects what makes Karol G and her fans so special: cultural pride, global connection, and the power of music to bring people together.

With over 54.5 million followers on TikTok, Karol G’s song “Si Antes Te Hubiera Conocido” has over 1.7M videos on the platform and was named a song of summer 2024. She has a sound that transcends borders, and we’re anticipating that Karol G’s Tropicoqueta will be more than an album—it’s a movement.

Search “Tropicoqueta” or “Karol G” on TikTok to get started. 🧡🌺🥥 New to TikTok? It’s easy to get involved—simply download the app for free via the Apple App Store, Google Play or Amazon.