At TikTok, we celebrate the culture and entertainment that brings people together, sparks imagination, and introduces people to new worlds. This summer we're excited to partner with Barnes & Noble and our creator community to bring back summer reading like it's never been done before with the launch of the #BookTokChallenge. Starting today through August 31, we're encouraging people to discover and read new books and authors and then share their reactions with the TikTok community using #BookTokChallenge.
The #BookTokChallenge builds on our community's spirit of creativity and collaboration to harness the power of books to help people expand their minds through reading. As teens are home from school and families are looking for engaging offline activities to do over the summer, diving into a new book is something everyone can do whether at their favorite bookstore or local library. Once they're done reading a new book, they can share what they've read on TikTok and how it's meaningful to them, and inspire others to do the same.
To help bring this to life and encourage others to participate, we've partnered with beloved TikTok creators who've made a name for themselves on the platform through their incredible book reviews, including @aymansbooks, @bookpapi, @kendra.reads, @kevintnorman, @maistorybook, and @thebooksiveloved.
The #BookTokChallenge also kicks off our new partnership with Barnes & Noble to drive B&N customers to a dedicated #BookTok hub, aimed at driving book discoverability IRL at participating Barnes & Noble stores and online at bn.com. In the coming days, visitors can scan a QR code that takes them to a dedicated #BookTok hub, also accessible in-app, featuring videos from TikTok creators and local Barnes & Noble sellers as well as popular books among the #booktok community across a range of literary genres - all in an effort to unite our community around the love of reading.
“We are looking forward to exploring these new avenues within TikTok,” said Michele Laikowski who heads up Social Media for Barnes & Noble.“The #BookTok community has been such a driving medium in discovering favorite paperbacks and bringing worthy titles back to the forefront of customers’ minds. Helping more readers enjoy good books is key to Barnes & Noble’s purpose, and when you pair our local Bookseller recommendations with #BookTok recommended reads, any reader can consider their summer plans booked.”
With nearly 11M videos and reaching over 60B views globally to date, #BookTok is the go-to hashtag for books, reading, writing and everything in between and it's just one delightful corner of TikTok that has led to a widespread cultural impact off platform. Books are among the oldest forms of entertainment, and, in line with TikTok's mission to inspire creativity and bring joy, we developed the #BookTokChallenge to encourage book fans and others to take a break from watching to enjoy reading. Through this challenge, we also hope to empower parents and caregivers to get their teens excited about setting down their phones and having an enriching online experience that they can join in on, too!