Every day, people come to TikTok to be inspired by diverse communities and discover new ideas, products and places. Creators have their finger on the pulse of the latest trends and represent a new generation of storytellers that are breaking boundaries of entertainment and defining culture.
Storytelling brings communities on TikTok together, and this has created a valuable opportunity for brands and creators to work together to create engaging content. The participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse communities all around TikTok.
To make it easier for brands to tap into the creative power of TikTok communities and co-create authentic branded content that resonates with users, we're launching Branded Mission. Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.
This new form of two-way engagement between brands and creators enables the TikTok community to have a creative hand in the ads that are a part of a brand campaign and helps brands discover emerging creators broadly across TikTok.
Discovering the Power and Creativity of Co-Creation
Brands who see the most success on TikTok take the time to listen to and engage with the TikTok community. Branded Mission brings brands closer to communities on TikTok by empowering creators to contribute to a campaign, while giving them the power to boost the top-performing content that resonates with their brand.
We are always looking for creative ways to support and drive value for creators, provide measurable campaigns for brands, and help them reach the TikTok community with authentic and relevant content.
By using Branded Mission, advertisers can:
- Engage the community to participate in branded campaigns: Brands can develop a brief and release it to the creator community to participate in the Branded Mission.
- Let creators tell the most relatable brand story in an authentic way: TikTok creators can decide what Branded Missions they are inspired by and choose to participate in the Mission. Brands will select their favorite original creative videos and amplify them through promoted ad traffic.
- Discover a diverse ecosystem of creators who are the main drivers of culture on TikTok: Brands now have more opportunities to discover and engage with a broad ecosystem of creative and talented creators. Creators who are at least 18 years old with more than 1,000 followers will be eligible to participate in a Branded Mission.
Creators are at the center of creativity, culture and entertainment on TikTok. With Branded Mission, we're excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators. Eligible creators whose videos are selected by the brand as ads will benefit from a cash payment and boosted traffic. On each Branded Mission page, creators will see the potential earning opportunity before choosing to participate. We have seen how TikTok unlocks real-world opportunity for creators and brands through the power of discovery, and we will continue learning from creators and evolving our products in available markets to provide a valuable experience for our community.
Branded Mission is now in beta testing and available to brands and marketers across more than a dozen markets around the world. Branded Mission will become available in additional markets starting in late 2022. Discover the many ways to engage with the TikTok community and learn more about TikTok For Business solutions at www.tiktok.com/business.