• Ed Sheeran has added almost 60,000 followers since the launch of Play

    • September 16, 2025: Global superstar Ed Sheeran (@edsheeran) smashed the record for 2025's most viewed artist TikTok LIVE with his spectacular performance of Play, at Domino Park in Williamsburg, Brooklyn, on Saturday. The performance - which was streamed LIVE on TikTok to fans all over the world on Saturday, and rebroadcast again on Sunday 14th - was viewed by over 2.3 million fans over the two broadcasts, becoming one of the most watched music moments of the year, on TikTok.

    Within hours of broadcast, the show had already been viewed more than 68 million times on TikTok LIVE, underlining Sheeran’s incredible global appeal and the platform’s unrivalled ability to connect artists with fans in real time. Ed Sheeran now has 18.2 million followers on TikTok, having added almost 60,000 since the release of Play.

    The intimate waterfront show was attended by hundreds of Sheeran’s fans in New York, and was broadcast globally to millions more around the world on TikTok LIVE. The 60-minute set - hosted by Jack Coyne of Track Star - featured never before performed songs from Play including "Symmetry," "The Vow," and "Slowly." Ed closed out the show with a surprise announcement of an upcoming US stadium tour!

    The performance builds on Ed's longstanding partnership with TikTok. In June 2021, his TikTok UEFA EURO 2020 Show at Portman Road broke records with 5.5 million unique viewers, becoming the most-watched music LIVE in TikTok’s history. The Domino Park performance continued that legacy, combining intimacy, scale, and authenticity in a way that only TikTok can deliver.

    @edsheeran Playing Camera in Brooklyn for the @TikTok gig, such a lovely night #newmusic ♬ Camera - Ed Sheeran

    Toyin Mustapha, Head of Music Partnerships UK & Ireland & SSA, TikTok, said: "Tonight was truly special. Seeing Ed perform songs from his new album Play in such an intimate setting, surrounded by hundreds of his biggest superfans, was an unforgettable experience. Thanks to TikTok LIVE, fans all around the world were able to share in that moment too. It’s a perfect example of how TikTok brings artists and fans closer together, and we’re so proud to have celebrated this milestone with Ed and his community."

    To celebrate the launch of Play, TikTok has unveiled the Play Album Experience in-app hub on TikTok, where fans can unlock exclusive content, get behind-the-scenes access, earn digital rewards, and undertake community challenges tied to the album. Already, lead single “Sapphire” has inspired over 3.5M creations on TikTok.