Every four years, the world's top athletes come together to showcase their skills to the world, and these Summer Olympic Games were no different. Fans discovered the latest and greatest athlete and sporting moments from the Games through the Olympic Search Hub on TikTok featuring official content from broadcasters, content from our community, Olympics-related accounts to follow as well as featured Olympians, creators, sports, hashtags and more.
Celebrating the #OlympicSpirit on TikTok
Throughout the Games, #OlympicSpirit was among the trending hashtags globally on TikTok. Launched in collaboration with the International Olympic Committee, it has garnered over 5.6 billion views, bringing everyone together in celebration of the Games.
Some of the most popular Olympians created trending content on TikTok throughout the Games - including US rugby players Cody Melphy (@codymelphy) and Ilona Maher (@ilonamaher), Mexican diver Rommel Pacheco (@rommel_pacheco) and British sprinter Laviai Nielsen (@laviainielsen) to name just a few. Fans also tuned in to catch some of the most watched Olympians on TikTok, including Brazilian skateboarder (@jrayssaleal) with almost 156 million views and Filipino weightlifter Hidilyn Diaz (@hidilyndiaz) with over 141 million views
Among the most popular Olympic sports that have trended on TikTok globally include #football with over 30 billion views, #basketball with over 3.6 billion views and #skateboarding - which had its debut appearance at this year's Games - garnering almost 1.8 billion views.
TikTok brought together communities with diverse perspectives over a shared love of sports, athletes and teams they care about. Throughout the Games, we saw fans in the US, Vietnam, Turkey, UK and Australia create the most videos on TikTok inspired by their favorite Olympic moments.
The Tokyo 2020 Olympics may have come to a close, but the fun never ends on TikTok as fans can continue following their favorite teams, athletes and being entertained by the most epic sporting moments.
* Methodology: based on global figures from internal TikTok research from July 16 to August 8, 2021