• TikTok Shop is making shopping and discovering new products, creators, and content fun this holiday season.
  • Shoppers are invited to experience a series of TikTok LIVEs from their favorite celebrities, brands, and creators, including Nicki Minaj.
  • Brands such as Fenty Beauty, Ole Henriksen, and Staub are offering big savings on thousands of products. Plus, brands like Benefit Cosmetics and Make Up For Ever are offering exclusive bundles only available on TikTok Shop.

This holiday season, we're excited that TikTok Shop is a place where shopping is fun, and the experience of discovering new products and brands brings people joy. TikTok Shop will celebrate the holiday season with our community through exclusive deals, beloved brand spotlights, and unforgettable entertainment experiences.

With everything from the latest trends in fashion and beauty products, home and kitchen essentials, to all the best electronics, toys, books, and more, TikTok Shop is the place to discover something for everyone on your list.

There is so much to look forward to this Black Friday & Cyber Monday holiday shopping season on TikTok Shop, which kicks off Wednesday, November 13 and goes through Monday, December 2!

Can't Miss! TikTok LIVE Shopping with Celebrities and Creators

TikTok Shop is bringing a fun experience to product discovery and deal shopping, offering exclusive discounts on popular trending brands and retailers in real-time with a series of LIVE TikTok shopping events from some of your favorite follows. Plus, some of the platform's record-breaking creators are hosting TikTok LIVE shopping events, sharing products from their brands and others they love in real-time, to get their audiences excited about holiday shopping. Creators, dates, and LIVE shopping times may change.


Brand Palooza goes BIG!

We’re taking deals across all categories to the next level with our holiday campaign, Brand Palooza. From November 13 to 28, top brands are taking the spotlight on TikTok Shop with deals up to 55%, like Phillips, Maybelline NY, Benefit Cosmetics, Liquid IV, HeyDude, Fenty Beauty, and The Ordinary Store.

  • EXCLUSIVE Fenty Beauty Gloss Bomb Bestseller Duo is $10 off
  • EXCLUSIVE Murad Skincare bundles up to 50% with free shipping
  • EXCLUSIVE Make Up For Ever bundles available up to 33% off
  • EXCLUSIVE Ole Henriksen will offer up to 50% select items
  • Up to 25% off Liquid I.V. Hydration Multiplier product packs
  • Benefit Cosmetics will offer popular beauty items up to 50% off
  • CAKES Body will have their lowest prices of the season
  • Stock up on new electronics with deals from Sony, JLab, Logitech, PlayStation, and Xbox
  • Find great gifts from brands like Aroma Concepts, Utopia Bedding, Staub, and many more!

But what's amazing about TikTok Shop is that we have so many brands that were "born" on our platform. With new products launching during Black Friday and Cyber Monday, keep an eye out for major deals from small businesses you love and follow!

Inspiring our community through the power of discovery

The beauty of TikTok is that it's so easy for people to discover content, products, and creators tailored to their interests. People can look to their favorite follows this holiday season for inspiration -- or, they might discover new accounts to get inspired for someone in their life they're looking to get a gift for.

To make holiday shopping even easier, we're extending our return window! Eligible purchases made from November 13 through the end of December can be returned through February 10. This extended return period gives holiday shoppers extra flexibility and peace of mind during the busy holiday season.

As always, the safety of our platform remains a top priority for us, and we've detailed the investments we are continuing to make in the latest TikTok Shop Safety Report and our TikTok Shop Intellectual Property Rights Report, to ensure our shoppers, merchants, and brands enjoy a secure experience on our platform.

The holiday season is a great time for people to find new products and brands they love, making shopping on TikTok an unforgettable experience. Happy shopping, from TikTok Shop!