TikTok
As climate change continues to be one of the most important challenges facing humankind, at TikTok, we remain committed to raising sustainability awareness and increasing climate literacy among our global community.
As part of this ongoing commitment and coinciding with the COP28 UN Climate Change Conference, we are launching our 2023 #ClimateAction campaign with new initiatives and programming. We're excited to introduce a new $1M initiative to tackle climate misinformation in support of Verified for Climate, a joint program of the United Nations and Purpose. The initiative will bring together a team of Verified Champions*, including scientists and trusted experts from Brazil, the United Arab Emirates, and Spain who will support select TikTok creators in developing educational content to tackle climate misinformation and disinformation while driving climate action within the TikTok community.
"At TikTok, we are continuously finding ways to empower our community with authoritative information on topics that matter to them, including climate literacy. Through this new initiative, we're looking forward to partnering with a team of experts to further inform and inspire our global community, bound by our shared goal of raising awareness around important climate topics and finding sustainable solutions," said Helena Lersch, Vice President of Public Policy for Emerging Markets and Global Head of Corporate Social Responsibility, TikTok.
Melissa Fleming, United Nations Under-Secretary-General for Global Communications, said: "We are excited to onboard a team of trusted messengers who will help spread factual, trustworthy climate content to TikTok's large global audience. Given the scale and urgency of the climate crisis, the need for accurate, science-based information has never been greater. With creative content that focuses on solutions and inspires action, the Verified Champions will help turn the tide on denialism, doomism and delay."
TikTok's efforts to combat harmful misinformation while elevating authoritative information are year-round. Our policies prohibit climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it.
Championing sustainability awareness and advocacy
Every day, we are inspired by our creative and active community that is passionate about having a positive impact on our world. From raising awareness of climate change to encouraging sustainable living habits and climate solutions, changemakers, advocates and mission-driven organizations continue to embrace a shared vision for a better planet on TikTok.
As the COP28 UN Climate Change Conference brings together world leaders, civil society, companies and communities on the frontline of climate change, we're inviting our community to join the conversations and learn the various ways to take #ClimateAction.
As a global platform, TikTok has become a destination for communities most impacted by climate change to learn about important climate change topics and discuss solutions to make meaningful changes. Popular hashtags such as #ClimateChange, #ClimateAction, and #SustainableLiving have garnered 6.6B video views, 2.5B video views and 1.9B video views respectively, to date.
As part of our global #ClimateAction campaign, TikTok has teamed up with Emirates Nature-WWF to launch "Nature Diaries", an exclusive video series featuring eight immersive episodes combining education and adventure, aims to foster climate action and climate literacy. Learn more about this collaboration in UAE and how you can drive actionable change.
Taking #ClimateAction with our global community at COP28
Coinciding with COP28, we are delighted to bring six creators from around the world to the summit in Dubai to inspire our community as they share important conversations taking place at the conference. These select creators will also join our non-profit partners to discuss and explore best practices of using authentic sustainability content to drive positive impact.
Make sure to follow these talented creators as well as @tiktokforgood, TikTok's global social impact hub, to get the latest updates from COP28 and learn how changemakers like yourself can make a positive impact.
- Abdulaziz Ahmed Saleh Mohammed Hussein (@azlife.ae), UAE: Abdulaziz is a passionate culinary content creator who shares his daily activities and routines in addition to showcasing recipes for various dishes and reviewing restaurants and cafes.
- Hisham Saleh Baeshen (@misho_baeshen), Saudi Arabia: Hisham is a leading culinary figure in the Arab world and specializes in bringing popular dishes to life to millions of followers.
- Bryan Saúl Navarro Alonso (@solibolita), Mexico: With a diverse background as a former bureaucrat, lawyer, and financial specialist, Bryan is a Mexican content creator who loves to create relatable videos. His content ranges from lifestyle to comedic bits, to educational videos on climate change awareness.
- Destinee Wray (@destineewrayy), Canada: Destinee is a natural hair advocate and self-taught makeup artist based in Toronto, Canada. As a hair and beauty content creator, she loves expressing herself through TikTok and creating content that inspires young girls to see beauty in their hair and embrace it.
- Ana Beatriz Brito da Silva "Bia" (@magicardb), Brazil: Bia is a 21-year-old creative passionate about gastronomy. Since joining TikTok, she's earned a gastronomy diploma and created hundreds of cooking and baking videos of her favorite dishes for her global online community.
- Max Klymenko (@maxklymenko), UK: Max is a Ukrainian content creator and digital entrepreneur living in London. He's a seasoned storyteller creating educational and entertaining videos about business, branding, careers, and global and social issues.
When it comes to making our planet an even better place, every action counts. Join our #ClimateAction campaign on TikTok and be part of the change by sharing your creativity and inspiring meaningful change.
* Verified Champions is a network of climate messengers with the credibility and experience to share life and planet-saving information.
