TikTok has quickly become a go-to destination for gaming, with over 3 trillion video views for gaming content globally in 2022 (1). From gameplay and tutorials to cosplay and memes, TikTok is where gaming culture and entertainment collide, allowing our global community of gamers to connect with each other in fun, authentic, and creative ways.

To celebrate our incredibly passionate gaming community and all the exciting gaming industry moments throughout the month of June, we're launching our new global gaming campaign: 30 Days of #GamingonTikTok. From June 1 to 30, we've lined up a month full of dedicated programming to bring our community closer to the action and amplify all the things that make #GamingonTikTok so special, including LIVE showcases from the industry's top events, new CapCut gaming templates, and more!

By searching #GamingonTikTok, our community can keep up with all things gaming throughout the month, while adding their voice to the conversation by using the hashtag in their own content.

LIVEs from the industry's most exciting events

June is a busy month for the gaming industry, and we're thrilled to be collaborating with top industry partners on a lineup of LIVEs that will give our community a front row seat to some of the month's biggest gaming moments. Check out the list below, and make sure to tune in:

  • 6/8: LIVE from Summer Game Fest (@summergamefest) - 12 PM PT / 3 PM ET
  • 6/10: LIVE from Wholesome Direct (@wholesomegames) - 9 AM PT / 12 PM ET
  • 6/10: LIVE from Future Games Show (@futuregamesshow) - 10 AM PT / 1 PM ET
  • 6/11: LIVE from @Xbox Showcase with @IGN - 10 AM PT / 1 PM ET 
  • 6/12: LIVE from Ubisoft Forward with @IGN - 10 AM PT / 1 PM ET
  • 6/12: LIVE from CapCom Digital Showcase (@CapCom) - 3 PM PT / 6 PM ET


Level up your content creation with new CapCut gaming templates

To help our community take their content to the next level during 30 Days of #GamingonTikTok, we're collaborating with CapCut, the all-in-one video editing app, to create three new gaming-specific templates.

  • Victory! Template: From epic player vs. player wins to legendary catches in your favorite cozy game, use this template to share your winning moments.
  • Games of June Template: Use this template to share your favorite games with your community.
  • Gamer Knows Template: Use this template to tell us you are a gamer without saying you are a gamer.


Celebrating the #Gayming community with Gayming Mag

From passionate content creators to stunning cosplayers, #Gayming celebrates our community of LGBTQIA+ gaymers around the world, generating over 114 million views to-date. During Pride Month and 30 Days of #GamingonTikTok, we're thrilled to be partnering with @gaymingmag to amplify #Gayming on TikTok with special Pride-themed LIVEs, creator spotlights, and more.

Keep an eye out for LIVEs from @gaymingmag's DIGIPRIDE on TikTok:

  • 6/19: Juneteenth with NYC Gaymers
  • 6/21: TikTok 101 for Gaymers
  • 6/24: Gayming House Party
  • 6/27: Let’s Go Gayming – STORY OF SEASONS: A Wonderful Life

"Whether you're a core gamer or new to the gaming world, we're excited to unite our global gaming community to celebrate 30 Days of #GamingonTikTok," said Carla Harris, Program Manager, Global Gaming Content at TikTok. "From LIVE showcases with industry partners to new CapCut templates to our collaboration with Gayming Mag, 30 Days of #GamingonTikTok will bring the joy and excitement from the gaming world directly to our community and inspire them to connect, engage, and create in new ways."

So, fellow gamers - grab hold of your controllers, ignite your screens, and prepare to unleash your gaming spirit - because 30 Days of #GamingonTikTok is here! Follow along at #GamingonTikTok throughout the month for all the action.

Index:

1. TikTok Internal Data, Global, Jan-Dec 2022