Emily Mitchell, Music Publishing and Songwriter Partnerships, TikTok; RuthAnne, Songwriter/Artist; Regina Song, Songwriter/Artist
TikTok has become the launchpad where music journeys begin — turning raw demos recorded in bedrooms into viral anthems that reach global audiences. For the first time in Asia, TikTok spotlighted the creators behind the music with TikTok for Songwriters, hosted live at All That Matters in Singapore.
The initiative highlights TikTok’s role as a global stage for discovery and creativity. It brings together songwriters, publishers, and industry leaders to share insights, foster collaboration, and showcase how TikTok helps new voices break through to over one billion users worldwide. This builds upon the recent beta launch of TikTok Songwriter Features, a new set of features and tools which have been designed to highlight and give due credit on TikTok to the amazing work of songwriters and the music they have created.
TikTok Songwriter Features include:
- Songwriter Account Label: Songwriters can register for a Songwriter Account, which will identify them as a Songwriter under their profile.
- Songwriter Music Tab: The Songwriter Music Tab will spotlight a selection of the tracks that they have written/co-written
Songwriter Features has launched in Asia as a small-scale, closed beta with a limited number of songwriters, including Ilman Ibrahim (@ilmanibrahim) and Jae Chong (@iamjaechong). Songwriters and publishers who want to be next in line to sign up for the Songwriter Features beta test should complete this waitlist form here.
Celebrating Music and Voices Across Asia
To mark its debut, TikTok for Songwriters opened at All That Matters with an exclusive panel featuring acclaimed singer-songwriters and industry experts. The discussion explored how creators can thrive in today’s platform-driven era - from developing authentic music content and building a presence on TikTok, to leveraging new tools and industry connections to amplify their craft.
RuthAnne (@thisisruthanne) — the British songwriter behind chart-toppers for artists such as Britney Spears and One Direction — teamed up with Singaporean rising star Regina Song (@sleepyreggy), whose breakout single the cutest pair has surpassed 50 million streams, for a special #BehindTheSong panel. Together, they offered a rare look into their creative process, sharing stories behind their biggest hits and reflecting on how TikTok has become a vital platform for songwriters to connect with fans and unlock new opportunities.
Alongside the panel, TikTok curated a suite of programmes throughout the week to inspire and support artists and songwriters across the region:
- Music Matters LIVE: Performances by acclaimed songwriter and artist RuthAnne, featuring her most celebrated hits
- TikTok Music Academy: A hands-on workshop where emerging artists learn to create, share and grow their music careers on TikTok from Emily Mitchell, Music Publishing Partnerships Manager at TikTok
- Fireside Chat: An intimate conversation uncovering RuthAnne's songwriting journey, creative influences and insights for the next generation of artists
Connecting the Industry and Maximising Impact
Jordan Lowy, Global Head of Music Publishing Licensing and Partnerships, TikTok, said: "At TikTok, we want to celebrate and elevate the incredible work of songwriters. With TikTok for Songwriters, we're giving them new tools to help raise their profiles, promote the songs they have written, and build their fanbase among the TikTok community."
RuthAnne (@thisisruthanne), songwriter and artist, shared: "I loved being part of the very first TikTok for Songwriters in Singapore, and am thrilled to share my journey with other songwriters here in Asia. I hope my story encourages more people to keep creating, experimenting, and sharing their music with the world."
Regina Song (@sleepyreggy), singer-songwriter, shared: "TikTok has truly changed the game for many songwriters and myself to connect with our audience authentically. It’s been life changing!"
Tat Tong, VP of A&R and Creative at Warner Chappell Music Asia, shared: "Engaging with music goes beyond just listening. It's about understanding the artistry behind it. By working with TikTok, we're making important strides to spotlight Asian songwriters and foster a platform where they can connect with fans. This initiative not only helps fans discover diverse musical sounds but also emphasizes the importance of giving songwriters a voice, ensuring they are truly heard in the creative journeys that shape the songs we cherish."
Jasper Donat, CEO of Branded, shared: "TikTok has always been a central part of All That Matters, and we were especially privileged to host their TikTok for Songwriters session this year. It’s inspiring to see how TikTok empowers the music community in Asia and brings the wider industry together, as a platform that drives music discovery, collaboration, and creative growth."
In Thailand, TikTok launched the #BehindTheSong campaign, featuring Thai Songwriters Bonnadol (@bonnadol), NOT'TOY (@nottoy1995), and วสันต์17 (@wasonwasan17), providing them a chance to share their behind-the-scenes stories without holding back. Since the campaign launched in 2023, world-renowned artists like Fraser T Smith , Kamille , FINNEAS , and Nile Rodgers have joined in to share their stories, making the hashtag a 'gateway' for fans to discover the magic of creating their favorite songs.
"At S1, we’ve always known that great music starts with great songwriters. That’s why we're so excited about the #BehindTheSong campaign. Beyond just being a platform, TikTok is a stage where songwriters can finally share the stories behind their songs. We believe that when listeners hear these stories, they’ll connect more deeply with the music and with this deepened connection, the songs will be far-reaching and resonate with more audiences," shared Karlcharn Kongkatong, CEO at Solution One Holding.
With the debut of TikTok for Songwriters in Asia, TikTok continues to champion the creators who shape culture through music, coming together to make TikTok the largest stage for fresh ideas, collaboration, and inspiration.