At TikTok, we're always looking for ways to help businesses connect with their audiences in faster, more meaningful ways as authentic, timely interactions are essential to driving growth. To support this, today we’re introducing a brand-new tool designed to help businesses turn conversations into conversions more efficiently and effectively: TikTok Direct Message AI Chatbot or TikTok Lead Genie.
Millions of users reach out to businesses on TikTok every day through Direct Messages (DMs). With our AI-powered chatbot, businesses can now respond instantly, collect leads, and engage customers 24/7 — all while maintaining a natural, human-like conversation.
Lead generation: Responsiveness matters
Every customer's conversation matters, but speed is also important. TikTok data shows businsesses that if they reply to a customer within three minutes, conversions can increase by 2.2 times. The TikTok AI Chatbot helps businesses respond to messages timely, and when paired with TikTok’s Lead Optimization Goal, every interaction becomes a powerful signal, analyzing leads, identifying patterns and driving growth.
How it works:
- Never Miss a Message: The chatbot responds instantly, even outside of business hours, ensuring every lead gets timely attention
- Natural conversations, powered by AI: Trained on brand content, the chatbot delivers fast, accurate responses in a conversational tone, helping build trust from the first interaction.
- Smarter campaigns through every conversation: Paired with TikTok Direct Messaging Ads and the Lead Optimization Goal, the chatbot's ability to capture insight in each conversation into a feedback loop that strengthens Messaging Ads's targeting and outcomes.
Getting Started is simple
Step 1: Activate the Chatbot The AI Chatbot can be activated directly in Business Suite > Message Center within the TikTok app.
Step 2: Build the Knowledge Base
Businesses can upload their information to create a custom Knowledge Base tailored to their business. The richer the content provided, the smarter the chatbot becomes and the more valuable the leads it generates.
Early adopters across retail, beauty, food and beverage, and services have already seen results, from higher conversion rates to stronger lead pipelines. In Vietnam, DrHoat, part of leading aesthetics group Saigon Star, activated TikTok Lead Genie to capture high-value leads around the clock, reducing CPL by 80%, saving 300 daily manhours, and generating over $23,000 in daily revenue while maintaining high engagement standards and driving digital transformation.
"With the AI Chatbot, businesses can attract higher-quality leads faster and optimize ad spend by reaching the audiences that matter most. Every conversation fuels smarter targeting and more effective campaigns — turning every interaction into an opportunity for growth," Tao Baecklund, Global Head of Content and Service Ads Product, TikTok. “This is how TikTok is helping businesses transform conversations into growth, 24/7.”