TikTok Shop, the e-commerce solution from the leading destination for short-form mobile video, TikTok, announces its Shop tab feature that takes users straight to its shopping portal in one touch, presenting greater convenience for online shoppers and greater interaction with merchants.


What is it?

Depicted by the shopping bag icon, this new tab feature opens up a familiar shopping interface where users can directly access anything related to their shopping activities. On top of the various products being showcased, they can view orders, access their shopping cart, set address and payment methods, and chat with merchants.

What products can you find on the Shop tab?

The products in the Shop Tab feature have been divided according to categories so that users can find what they are looking for quickly and easily, such as beauty, women's clothing, electronics, food, and more. Products highlighted are presented according to the users' habits and interests while using the app, creating an even more pleasurable and convenient experience for buyers while generating high demand among merchants with products that suit their customers' profiles. In addition, the top of the page also has prominent flash sale information and a countdown time, so users don't miss out on information about items that are on sale.

Hear from the sellers themselves

Dreame Singapore: Dreame's journey began in 2015, and it prides itself in building technological solutions for families through a variety of home appliance products that it sells. "The Shop Tab enables a one-stop user shopping experience by expanding reach, reducing shopping friction and providing branding and selling solutions. Through this, we're able to achieve better business growth and have noticed a significant increase in exposure and visitors to our store," Edmond Wong of Dreame Singapore said.

Good Totes: Founded in 2021, Good Totes, a bag brand, has been utilising TikTok for livestreams and short videos since July 2022. With the introduction of the Shop Tab, the brand sees it as a valuable addition to expanding its seller journey on the platform. Commenting on the benefits of the Shop Tab, Good Totes shared that "It serves as the easiest and quickest solution to get product exposure. Existing sellers view the Shop Tab as an offline channel for when they are not livestreaming, which aligns with the fundamental purpose of e-commerce operating 24/7."

Ezcaray.sg: Ezcaray.sg, a local seller on TikTok Shop, attests to the boost that the Shop Tab has contributed to user experience for their customers on the app. Through a streamlined purchasing journey, Ezcaray.sg is able to make swift transactions, allowing them to build authentic connections with a broader audience. Ray of Ezcaray.sg shares their experience, stating, "The ability to browse through products based on preferred categories and keywords, particularly those associated with discounted items, has allowed the shopping process to be quick and enjoyable. Users can effortlessly identify and select best-selling products, explore ongoing discount programs, and seamlessly switch between categories with minimal effort."

"TikTok Shop has a rapidly growing community, and our innovation and developments are meant to address the desires of sellers, merchants and creators to learn, discover and promote one another on TikTok. The Shop Tab becomes a natural extension of the users' journey from being entertained to learning something new and getting interested in buying. Consequently, this feature lets businesses grow to be discovered more easily and gain more new customers, leveraging the power of the TikTok community," explained Doven Yap, Seller Acquisition Lead for TikTok Shop Singapore.