The in-app, e-commerce platform provides entrepreneurs big and small the same opportunities to succeed through Shoppertainment, combining content, commerce, and creativity.

Did you know that the hashtag #tiktokmademebuyit now has an astounding 80 billion views worldwide? That's almost the same amount of the entire world population of 2023 viewing the hashtag 10 times each! While many users have used the hashtag to share their best finds from other creators, TikTok Shop in Malaysia has brought a whole new meaning to shopping via TikTok.

Introduced in early 2022, TikTok Shop Malaysia has amassed more than a million sellers, as well as 1.7 million affiliate creators who now earn most, if not all, of their revenue by promoting products on the platform. By harnessing the power of Shoppertainment, these entrepreneurs - 98% of whom are SMEs - have been able to turn their lives, and that of others working with or for them, around.

As with any new introduction to any market, there are bound to be questions that will arise, and TikTok Shop is no exception. Here, we debunk the top 4 most common misconceptions about TikTok Shop and shed light on how it intends to support, equip, and empower the e-commerce landscape of today


The volatility of the market in the last few years has proven that upskilling and going digital have been imperative for businesses to not only survive but also thrive. This is where TikTok Shop has provided support to business owners who intend to tap into the digital market, whether or not they have existing physical stores or are starting completely anew.

By empowering business owners to make their own decisions, unleash their creativity, and build their own communities, TikTok Shop provides equal opportunities for sellers to succeed and also ensures an enjoyable shopping experience on the platform. The safety and interest of both buyer and seller are paramount to TikTok Shop, and every step taken along the way to grow TikTok Shop is done with best practices and their benefit in mind.

TikTok Shop believes that Shoppertainment is the way forward, and here to stay - both in the hearts and carts of its communities today.