Inspiring creativity and bringing joy is at the core of TikTok's DNA. We first launched the TikTok Trendsetter Awards creative competition in November 2020, to encourage professionals and agencies to unbox their creativity and harness TikTok's untapped potential to solve real-world marketing challenges.
Since then, we've received an overwhelmingly positive response from the industry, including 118 high-calibre entries from across the region. After months of careful consideration by our esteemed judges, we are proud to announce the winners of TikTok Trendsetter Awards 2020:
- Existing Campaigns Category:
- Lazada Group (Lazada 11.11 Campaign)
- OCBC Bank Indonesia (OCBC #Save20s Challenge)
- Mirinda Thailand (#สนุกซ่าไม่มีซ้ำ)
- Bayer Vietnam (#BeroccaMango2PM HTC Campaign)
- Agency Category:
- Havas Immerse (Reshaping Reality with 5G)
- Creative Juice Bangkok (รวยไม่พึ่งโชค)
- Red2 Digital (BẠN "ỔN" KHÔNG?)
In addition to receiving the TikTok Trendsetter Awards, the winners will be given TikTok ad credits as well as an incentive trip to Cannes Lions 2021, the international festival of creativity, in Cannes, France.
"A big congratulations to the winners of TikTok Trendsetter Awards 2020!" said Ng Chew Wee, TikTok Head of Business Marketing, Southeast Asia. "With this competition, we invited marketers to be experimental and explore the creative possibilities on TikTok to address today’s real-world challenges. These winning entries have certainly addressed the briefs and provided innovative solutions to the challenges posed, including overcoming limited resources, standing out in a competitive market and connecting with today’s younger audiences. We hope that brands, marketers and creative teams will continue to leverage the platform in their own unique ways even after the competition."
As part of TikTok Trendsetter Awards, we also organised two creative workshops online. These workshops were open to anyone interested to learn about TikTok, and saw over 1,200 attendees join in virtually. Missed out on action? Fret not – we have uploaded helpful how-to video tutorials and our top best practices on the TikTok Trendsetter Awards website, as part of the continued education process.
For more information on TikTok Trendsetter Awards 2020 and details of the winning entries, visit https://www.tiktok-trendsetter.com/.