• The campaign went viral within two days of launch clocking more than 1 billion views until now

Madhuri Dixit Nene, Guru Randhawa and Sunny Leone take the #MyJourney challenge on TikTok

India, December 5, 2019: TikTok, world’s leading short format video platform, launched a new campaign #MyJourney which has been trending on the platform, since its launch two days ago. The campaign with a unique and easy to use template, has received a lot of love from celebrities including Madhuri Dixit Nene, Sunny Leone, Guru Randhawa, Virender Sehwag, Karanvir Bohra, Jay Bhanushali, Mahi Vij, Gurmeet Choudhary, Swapnil Joshi, Urvashi Dholakia, Rehaan Roy and Srishty Rode who have posted videos using the new feature. The campaign has garnered more than 1 billion views within two days!

The challenge allows users to upload five photographs from different stages of their life and TikTok creates a video montage that identifies the evolution of one’s face, in a progressive formation effect. #MyJourney has received love from over 500k users who are taking to the platform and posting videos using the new template. 

With a phenomenal response from TikTok users, the campaign has received over 1.5 million videos till today and the trend only seems to be starting! You can also join in the fun and create an unforgettable video with these simple steps. Begin with opening the TikTok app, click on the ‘Plus’ icon at the bottom of the landing page, select the "Photo Templates" option, choose “My Journey” and upload five photographs, and TikTok will create a memory that will last forever!