TikTok for Artists: The new all-in-one music insights platform for artists

June 3 2025: Today, TikTok is proud to announce the global** launch of TikTok for Artists, the new all-in-one music insights platform for artists on TikTok. The new platform provides artists, their labels and their teams with data and insights which can help them better connect with the global TikTok community, promote their music, and drive success both on and off the platform.

TikTok for Artists provides daily-updated analytics dashboards which display a wealth of detailed, actionable data about the performance of an artist's music and posts on TikTok, and comprehensive insights into how the community is engaging with the artist and their music on the platform. The tool has been designed with the goal of helping artists and their teams boost fan engagement, optimize their promotional strategies and inform content creation on TikTok.

TikTok for Artists features include:

• Song performance: the number of views, posts and creator engagements per track
• Post performance: the number of views, likes, comments, shares and post completion rates
• Follower insights: including self-declared gender, age and language
• Step-by-step guides to TikTok's tools and features
• Support and further resources

Example of Jordan Adetunji's TikTok for Artist's dashboard using mock data for illustrative purposes

Today's launch also sees the official global launch of the Pre-Release tool, a new self-service tool which gives artists the ability to promote the forthcoming release of an album on TikTok. The feature will allow fans to pre-save that album directly to their Spotify or Apple Music library, where it will become instantly available to listen to on their chosen music streaming service upon its release.

Example of Tate McRae's pre-release campaign

Tracy Gardner, TikTok's Global Head of Music Business Development, commented on the launch: "TikTok is already well known for being the world's best platform for music discovery and promotion, and with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level. We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform."

Australian artist, Cyril Riley (750k followers), an early tester of the platform, commented: "My team and I rely on TikTok for Artists daily, sometimes even hourly. In such a rapidly evolving industry, it's crucial for us to consistently monitor and review the analytics of my account."

British artist, Jordan Adetunji (640k followers), said: "TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team who can also use the data to help us plan our campaigns."

TikTok for Artists is available now for all artists with a certified TikTok Artist Account. Artists are also able to provide account access to their artist teams, and to label teams.

*Pre-release campaigns are available on Spotify and Apple Music only.

**TikTok for Artists is now available in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, Argentina. TikTok for Artists will be rolling out in other countries soon.