Julie de Bailliencourt, Head of Product Policy, EMEA
At TikTok, we continually work to maintain a supportive environment that enables our community to focus on what matters to them; being creative, finding community, and having fun. Part of this fun is engaging with content, sharing ideas, and connecting through comments. Our goal is to promote a positive environment where people support and lift each other up. To help foster kindness in our community, today we're rolling out two new features: the first feature gives creators more control over the comments on their videos, and the second prompts people to reconsider posting unkind or inappropriate comments.
More power to control comments
Creators put their heart and soul into creating content millions of people love, and we're working to provide even more control over their content. With our new Filter All Comments feature, creators can decide which comments will appear on their videos. When enabled, comments aren't displayed unless the video's creator approves them using the new comment management tool.
This feature builds on our existing collection of comment controls that allow people to filter spam and offensive comments, and specific keywords. We know that comments are an important way for community members to connect with creators, and we'll continue to develop ways to promote respectful discussion.
Consider before you comment
In addition to empowering creators with more tools, we also want to encourage our community to treat everyone with kindness and respect. A new comment prompt now asks people to reconsider posting a comment that may be inappropriate or unkind. It also reminds users about our Community Guidelines and allows them to edit their comments before sharing.