TikTok
Time and time again, TikTok has given birth to trends that have disrupted Irish culture. From the jaw-dropping number of times men think about the Roman Empire, to fuelling a return to 90s music and fashion, TikTok continues to be a place where unique creative trends have driven conversations, transformed culture, and brought people together.
Today we're unveiling TikTok Trending, our sneak peak into some the trends that are already growing in app, from fashion and fitness, to literature and stay-destinations.
TikTok has long been a barometer for what's hot and what's not, so here are just some of the areas to keep an eye on in 2024. . .
🎀 #Core
We're continuing to see the evolution of the bow and all things girly with #coquette fashion. Coquette embraces femininity; think ballet flats, Mary Jane shoes, gingham, pastels, dainty accessories and pale, muted pinks. We love to see our community celebrating and reclaiming their girlhood through fashion and beauty choices! But in 2024, we're also going to be focusing on inner beauty and strength. Introducing: #Hopecore; this is all about optimism and inspiration, shared through motivational quotes, mood boards and scrapbooks.
🍬Eats on repeat
The #FoodTok community has been with us since day one, and is never short of inspiration. In 2024, #KoreanFood is having A Moment, thanks to creators like @johnnykyunghwo... we know we'll be tucking into kimchi, tteokbokki and bibimbap all year long. Our foodies are also about making everyday meals fun - like the #Lunchbox trend. Fuelled by lunchbox purchases on TikTok Shop (36,000 sold to date), people are sharing their perfectly packed lunches, feat. an ASMR element that we can't get enough of. For your sweet cravings, check out #DessertBowl. It's already popular in the US, and we can see why - simply grab your favourite sweet treats and mix them together. All with minimal washing up. WIN!
📚BookTok
Your 'TBR Pile' is about to get bigger in 2024, with many of the #BookTok community's favourite authors including Sarah J Maas and Ana Huang due to release new work. And whilst genres like #romance continue to dominate, we're seeing sub-genres within the category also grow. Stories with LGBTQ+ characters and experiences at the heart of them will continue to capture book lovers’ attention, whilst #mafiaromance #Romantasy and #enemiestolovers sub-cuts are also growing rapidly.
🤸🏿♂️#Cali
When it comes to our workouts, in 2024, our community is going back to basics. #Calisthenics is taking off as we wave goodbye to complicated machines and embrace our own bodies and individual strength, endurance, flexibility and coordination. Slowed down workouts are also taking off, as people swap the 12-3-30 workout for the Stairmaster, give #bathroutines the respect they deserve, and even try out #bedworkouts rather than the gym floor. Of course, 2024 is also an Olympic year and our community is gearing up for Paris by getting behind athletes on the platform like Nathan Timoney, Michaela Walsh and Rhys McClenaghan.
🚌 TikTok made me travel
One way to beat the bleak, beginning of the year weather is to plan your next holiday and the TikTok community has you covered on the hottest (literally and figuratively) destinations for 2024. For breaks in Ireland, Dublin, Cork, Galway and Limerick will be the places to visit for your staycations. For those looking to travel overseas, Dubai is our most searched for global destination, whilst Marrakech, Prague and Copenhagen are also looking to be popular. Passports at the ready!
🎙Electronic, Afrobeats and Amapiano
Female acts are dominating the big music trends of 2024. #ElectronicMusic is seeing huge growth, with a new wave of acts like Kenya Grace, TSHA and venbee building up massive audiences on TikTok. Women are also leading the success of #Afrobeats on the platform right now, like Cameroonian-American singer Libianca (whose track People has over 1.8M creations). #Amapiano (a subgenre of South African dance music) also had a massive boost last year following Tyla's track Water.
Creators to watch
Creators are, and always will be, the heart of TikTok. We continue to be inspired by our homegrown talent who share their unique experiences with the TikTok community. These are our ones to watch in 2024:
Garron Noone
Garron is an Irish musician and comedian who will have you in stitches with his hilarious hot takes and commentary on current events. A few highlights include his commentary on the price of cheese in Canada and his video on how his grandparents got him into drinking.
Iman is a Dublin-based fashion creator who's showing the world how to have fun with modest fashion. We predict big things for this trailblazing fashionista in 2024.
As a captain of one of the world’s largest container ships, Captain Mark Maguire shares down-to-earth and humorous videos that show his community what daily life at sea is like.
