The For You feed is the heart of the TikTok experience. It's where people go to discover new interests and creators build thriving new communities—, from @khakikid to @IrishStoneLifting.

Now, we're announcing two features to help people personalise their feeds and find more of their favourite new trends, topics and creators. These add to the many ways people shape their feed every day—from using other For You feed controls like our "not interested" button, to liking, favouriting, and simply enjoying content they love. We're also launching a new educational guide that makes it easier than ever to understand and shape your For You feed.


Customise your feed with Manage Topics

With Manage Topics, people can customise how often content related to over 10 popular topics is recommended in their feed-from Creative Arts to Travel, Nature, and Sports.

These settings won't eliminate any topics entirely, but you can choose to see more of a topic or less making it even easier for communities to discover the creators they love, search for topics they're curious about, or simply watch content they enjoy.


Smart Keyword Filters

We're also rolling out "Smart Keyword Filters" to help people limit content they don't want to see recommended at all. We already provide customisable content recommendation filters, which people have used to filter content containing over 200M keywords from their feeds globally.

To give people more fine-grained ways to shape their experience in the months to come, we'll also be doubling the number of keywords that can be filtered to 200.

Smart Keyword Filters use AI to capture more similar keywords like synonyms, and will continue to get more precise as they learn from how our community uses the

Recommending content responsibly

All of these updates will be launching for both teen and adult accounts, building on the tools and safeguards that help people have a great For You feed experience on TikTok. These include:

  • Applying strict For You feed eligibility standards to restrict content that isn't appropriate for a general audience of people from recommendation in For You feeds, and working to prevent content with mature or complex themes from reaching teens through Content Levels.
  • Offering additional For You feed tools to help people refresh their For You feed, indicate they're "not interested" in a video or turn on Restricted Mode to further limit content that may not be comfortable for broad audiences.
  • Taking steps to interrupt frequent recommendation of some types of content which are fine when seen occasionally, but may be problematic if seen too often—such as extreme fitness-related content.

Together, these updates will further empower the many audiences on TikTok to explore, learn and discover content and creators they love.


"The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities. We’re thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them". — Adam Presser, Head of Operations & Trust & Safety


New to TikTok and want to learn more about TikTok trends? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.