Today, we're delighted to announce that TikTok has received Gold Standard certification from IAB Ireland, the industry body for digital advertising in Ireland, in recognition of our efforts to continuously raise standards and provide the best possible advertising environment for brand partners.

Having achieved Gold Standard certification in the UK and Sweden earlier this year, this latest certification rounds off the hat trick and makes us the first platform to be accredited in all three Gold Standard markets.

Kris Boger, General Manager, Global Business Solutions, UK & Ireland, TikTok said "We take our responsibility very seriously to ensure an in-app environment where people feel free to express themselves - for that they must feel safe, which in turn creates a safe environment for brands. That's why we're committed to collaborating with industry leaders such as IAB Ireland on initiatives like this, and also why we continue to invest in new measures and work with respected industry partners to build out our suite of transparency and safety solutions for advertisers."

As well as complying with all measures of the Gold Standard certification, we've also created the TikTok Academy, an educational programme for brands and media agencies which covers the unique solutions, tools and creative best practice principles to help them confidently execute a TikTok campaign.

Suzanne McElligott, CEO, IAB Ireland, said ''TikTok joined IAB Ireland as a Full Member this August and from the get go the TikTok Ireland team prioritised achieving IAB Ireland Gold Standard certification before the end of the year. We are delighted to announce today TikTok's certification across the Gold Standard's 4 pillars: Brand Safety, User Experience, Ad Fraud and User Privacy."