Earlier this year, TikTok collaborated with the BBC on the BBC Creator Lab programme, a brand new initiative which saw more than 90 TikTok creators from across the UK take part in two-day, in-person development programmes - in Glasgow, Salford, London, Cardiff and Belfast - to highlight and nurture the careers of young digital creative talent.
It has been inspiring to see creators come together and learn how they can turn their passion into a career. Whether it was making cooking more accessible or reporting on pop culture, the programme showcased the personalities who are inspiring, educating and entertaining on TikTok.
We're thrilled to collaborate with the BBC once again and the search is on to find the next football pundit who will get the opportunity to join the roster of football experts at BBC Sport. The winner will appear on TV, radio, digital and social on programmes such as Football Focus, and on BBC Radio 5Live.
With over 58.6 million creations for #football and counting, TikTok has become the destination for sports fans and professionals alike, to come together to find moments of joy and inspiration. Alongside making special memories with their favourite teams, we've seen creators such as @lia.lewis and @kaljitatwal showing off their skills on the platform, all the while fostering a sense of community.
Here's how to get involved
Applicants will be invited to compete in a brand new reality show, with the winner landing a prestigious role as a BBC Football contributor. You'll be able to hear all the twists and turns of the competition on BBC Radio 1 as the contenders battle it out.
The talent search will culminate in a brand new reality competition series which will be broadcast on the BBC in the lead up to the Women’s UEFA Women's Euro 2025.
Applications will open here, including full T&Cs and details on how to apply to be part of the programme. Keep your eyes peeled for more details!
Fiona Campbell, Controller Youth Audience (BBC iPlayer & BBC Three) says: “This is our biggest creator opportunity to date! A chance to work with the BBC’s top Sport team and appear on some of the country’s biggest football shows as well as to appear on Radio 1 and a digital series! We cannot wait to uncover and collaborate with the most exciting football creators in the UK!”
Alex Kay-Jelski, Director of BBC Sport says: “There can’t be many better jobs than working with the BBC’s football team so if you think you know the game better than anyone, get applying. This could change your life.I’m thrilled to collaborate with BBC Creator Lab and BBC Sport on this exciting project. It’s an incredible opportunity for aspiring football pundits and I can’t wait to bring our young listeners along on the journey.”
Melissa McFarlane, Head of Operations, TikTok UK & Nordics said:
"We've already seen how TikTok creators that were involved in the first BBC Creator Lab programme continue to grown and thrive as a result, so we're are thrilled to be supporting the BBC Creator Lab once again; this time with BBC Sport and BBC Radio 1 in their search for a football pundit. Football fandom is a vast and vibrant community on TikTok, and we can't wait to see how a new wave of creators will bring fresh perspectives to the beautiful game!"
New to TikTok and want to follow @BBC? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.