The partnership includes a new, exclusive in-app experience and a first-of-its-kind LIVE stream

January 10th 2025: Today, TikTok is excited to announce the launch of a major new artist partnership with Norwegian superstar DJ and producer Alan Walker, to celebrate the launch of his fifth studio album Walkerworld 2.0, which is released today and distributed by SoundOn.

The Walkerworld 2.0 campaign - which is live today - includes a wide range of exclusive experiences, competitions, content, tickets and merchandise and a first-of-its-kind LIVE stream later today, featuring many of Alan's featured artists on Walkerworld 2.0.

The TikTok #AlanWalker campaign features:

  • #AlanWalker in-app experience, featuring exclusive content and an exclusive profile frame which fans can unlock by completing challenges
  • Exclusive Walkerworld 2.0 LIVE stream at 2200 CST / 1400 GMT / 0600PT on January 10th. The hour-long LIVE stream will feature performances and conversations with artist collaborators including Anne Gudrun, Joe Jonas, Daya, Peder Elias, Putri Ariani, Julia Michaels and Vikkstar.
  • Exclusive access to Alan Walker's Walkerworld North American and European tours, including exclusive discounts for TikTok users (subject to availability)
  • Video creation challenges, giving fans the opportunity to win prizes, including a DM from Alan Walker himself
  • Exclusive videos
  • Fan Spotlight: fans have the chance to be featured in Alan Walker's official Fan Spotlight carousel on his TikTok page.
  • Exclusive TikTok x Alan Walker merchandise on TikTok Shop*.

To find the WalkerWorld 2.0 campaign, and to join the LIVE stream, fans simply need to search 'alanwalker' in TikTok.

Speaking about the partnership, Alan Walker said: "It's my pleasure to partner with TikTok in this extensive campaign. TikTok is where creations meet and this resonates with the space that I have been creating with Walkerworld – creativity is a way of self-expression and it should be borderless. This also exemplifies the main message I want to convey through Walkerworld 2.0, which is “Create for Change” – I started making music for fun in my bedroom and posting on social media 10 years ago with ‘Faded’ and that changed my life. I hope to encourage everyone to keep creating as the opportunities that come with it are unlimited."

"We are incredibly excited to launch this groundbreaking campaign with Alan, an artist who truly understands the power of TikTok to build his career and engage with the global community. The Walkerworld 2.0 campaign from TikTok and SoundOn includes new and exclusive content, prizes and LIVE experiences, which will bring his millions of fans closer than ever to Alan and his music," said Nichal Sethi, Head of SoundOn, EMEA.

Alan Walker is one of the world's biggest DJs and Producers, with more than 150m followers on social media, including 12.8m on TikTok, where he is a highly engaged user of the platform to connect with fans and the TikTok community around the world.

The #AlanWalker campaign is live on TikTok globally today.

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*Only available for TikTok users in the US