19th August 2024 - From #ParentingTips to #PottyTrainingTips, TikTok has become the go-to platform for parents to share raw, unfiltered experiences of parenting, and find support and camaraderie from others going through the same challenges. Whether it's guiding children through important milestones, learning about tips and tricks, or enjoying the comedic content that helps them get through sleepless nights, there’s something for every parent on the platform.

With such a strong community of parents using TikTok, we're excited to announce a new partnership with Andrex, which aims to support #ParentsofTikTok with all their potty training needs.

As part of the partnership, Andrex has launched its GoTime potty training kit exclusively on TikTok Shop (available on Andrex's TikTok Shop page for just £10). Parents can also find more potty training advice on Andrex's GoTime App, a comprehensive tool that supports parents and children through the toilet training process.

The GoTime Activity Bundle includes includes 4 Andrex XL Easy Tear Rolls, with extra perforations every 3 sheets to help little ones use just enough every time, plus 2 packs of Andrex Hygiene Wipes – a great transition step from baby wipes to help children gain independence, along with a re-usable wipe dispensing tub. The bundle also includes an activity pack containing a colourful reward chart poster that turns progress into a fun game, along with a vibrant sticker book to celebrate every achievement. With the GoTime Activity Bundle, every child is the star of their potty-training journey.

Andrex is also working with mum and baby creators, like mother of one and make-up influencer, @charliejade02 and mum of two and lifestyle influencer, @chloandarchie to help spread the word on the platform, share their experiences of potty training their children and using the bundle.

Charlie Horwood (@charliejade02), mother of one and ParentTok influencer, said: "The beauty of #ParentTok is that we have the opportunity to share our experiences of being a parent and find support when it's most needed. As a mum of a young child learning to use the potty, I know how challenging it is for parents going through the same thing.

"It's been amazing to team up with Andrex to support the launch of the GoTime Activity Bundle on TikTok Shop and to share my experiences using it. The Bundle has been so helpful for me and my son, and it's been really rewarding to engage with my community about the product and answer any questions that they have had. The response from the community has been fantastic—they’ve embraced the products and found it convenient to purchase them directly through TikTok".

A TikTok spokesperson said: "Potty training can be a really challenging time for families, which is why we're so excited to have partnered with Andrex to make it that little bit easier, helping families find fun and effective ways to navigate the potty training journey. This is a great example of the power of TikTok, where parents can come to the platform to not only find advice on all things parenting, but they can also buy useful products without leaving the app."

Katie Wells, Social Media Manager at Andrex said: “Being new to TikTok Shop, we wanted to establish Andrex as the leading toilet tissue brand that supports families by helping both parents and children adopt healthier toileting habits. By creating a bespoke bundle with plenty of added value for consumers, not only have we been able to encourage product trial in new households, but also increase awareness of our GoTime app through our partnership with Mum & Baby creators by tapping into #ParentTok”

Last year we launched our Parent & Baby product category on TikTok Shop, which enables the TikTok community to discover and purchase a whole host of products for newborns, toddlers and parents on the TikTok app, from weaning sets to cots, car seats and prams.

New to TikTok and keen to learn more about #ParentsofTikTok? It couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.