By Caroline Greer, Director of Public Policy and Government Relations, Brussels

Today, we are publishing our fifth Transparency Report under the EU Code of Practice on Disinformation (COPD), detailing TikTok’s detection, removal, and transparency efforts to combat disinformation across 30 EU/EEA countries. The Code will soon be transitioning into a DSA Code of Conduct and we remain dedicated to meeting the highest standards in tackling online disinformation.

Strengthening Our Approach to Misinformation and Edited Media and AI-Generated Content

We continue to adapt and improve our policies, enforcement measures, and technology to stay ahead of emerging threats. In the second half of 2024, we continued to invest in our work to moderate and provide transparency around AI-generated content, by becoming the first platform to begin implementing C2PA Content Credentials, a technology that helps us identify and automatically label AIGC from other platforms. We also tightened our policies prohibiting harmfully misleading AIGC and joined forces with our peers on a pact to safeguard elections from deceptive AI. Altogether, we removed over 51,618 synthetic media videos for violating our policies as AIGC continued to evolve, and we continued evolving and launching new detection models in turn.

Additionally, we strengthened our moderation practices for paid political advertising to bolster the enforcement of TikTok's prohibition on political ads Our improved detection systems and automation led to the removal of 36,740 political ads in the second half of 2024, reinforcing our commitment to keeping political discourse on TikTok organic.

Protecting Elections and Promoting Reliable Information

2024 was a critical year for global elections, including national elections in Austria, Bulgaria, Croatia, Czech Republic, France, Ireland, Lithuania, and Romania in the second half of the year covered by this report.

We worked to safeguard election integrity by:

  • Deploying Election Centres in multiple languages, providing authoritative information to millions of users in the lead-up to key elections.
  • Expanding partnerships with 14 IFCN-accredited fact-checking organisations, covering all official EU languages to ensure fast and accurate content verification.
  • Running localised media literacy campaigns, educating users on how to critically engage with election-related content online.

We provided regular updates on our blog and transparency centre to keep people informed about the steps we took to protect our platform's integrity during key moments, such as the annulment of the Romanian presidential elections.

Enhancing Transparency and Tackling Inauthentic Engagement

In May 2024, we expanded our policies on foreign state-controlled media accounts and introduced a dedicated report to disclose covert influence operations more frequently, replacing our previous quarterly schedule.

Alongside strengthening content enforcement, TikTok made major strides in tackling inauthentic behaviour, including fraudulent engagement practices such as fake likes and follows, and we shared more about our practices in our newly-launched Tranparency Center blog.

Looking Forward: Commitment to Compliance and Platform Integrity

We look forward to engaging closely with the Code as it enters a new phase under the DSA. We fully support this transition and remain committed to our proactive enforcement of our policies, transparency, and ongoing collaboration with regulators, civil society, and industry.

For more details, see our full report in the Transparency Centre.