As an entertainment platform powered by a community of creators, publishers and brands - people gravitate to TikTok for iconic memes, sharing DIY tips and art creations, as well as uniting over sports fan moments and the opportunity to engage with their favourite teams, leagues and players. That's why we're excited to partner with Sportsnet to livestream the first-ever professional sports game on TikTok in Canada, bringing fans closer to the game.
A first in Canadian broadcast history, the Toronto stop of the Professional Women’s Hockey Players Association’s (PWHPA) Secret Dream Gap Tour will air live exclusively on Sportsnet's TikTok account (@Sportsnet) as well as on TV on Sportsnet and Sportsnet ONE this Sunday, Dec. 19 at 2 p.m. ET / 11 a.m. PT, the winner of a game between Team adidas (Minnesota) and Team Scotiabank (Calgary) will battle Team Sonnet (Toronto) for the Secret Dream Gap Tour’s Toronto Showcase title in Toronto.
Sportsnet’s Ailish Forfar and Faizal Khamisa will co-host the pre-game, intermissions, and post-game on TikTok, while Harnarayan Singh and Jennifer Botterill will provide the live play-by-play and analysis on both the TV and TikTok broadcast. Also part of the TV broadcast crew for the game are Jeff Marek as in-arena host and a studio panel hosted by Caroline Cameron alongside analysts Sami Jo Small and Manon Rhéaume.
“Partnering with TikTok, as well as with Secret Deodorant, allows us to continue to experiment and innovate with our broadcasts to increase visibility for the PWHPA and these world-class athletes, and to deliver the action to a growing fanbase on a platform where they consume sports content,” said Bart Yabsley, President of Sportsnet.
From working with creators like Jillian Fisher, to pairing trends with sports highlights, Sportsnet is using TikTok to reach one of Canada's fastest growing digital sports communities.
“It will come as no surprise to Canadians that #WinterSports content continues to trend on TikTok. With over 10 billion views on TikTok, #Hockey, Canada's national winter sport, has been taking over For You feeds across the country,” said Kathryn Hudson, Director of Media Partnerships, TikTok Canada. “Now Sportsnet will be tapping into that fandom as they bring the first official livestream of a professional sports game onto TikTok in Canada.”
“For the first time ever in Canada, a full PWHPA game will be live streamed through the TikTok platform, allowing us to better reach young women and further inspire them to keep sports a part of their lives,” added Lisa Reid, Vice President, Secret Canada. “At Secret we believe that equal sweat deserves equal opportunity. This broadcast partnership with Sportsnet allows us to continue to increase visibility of these top athletes, provide them with an opportunity to showcase their talent, grow their fan base and underscore the importance sports has had in their lives.”