TikTokOur global TikTok community represents every facet of culture. From entertainment, to food, to fashion, art, and more — our creators continue to be the driving force behind emerging trends and innovative content creation.
Today we're thrilled to unveil The Discover List 2022, our 2nd annual (and first-ever global) showcase of 50 incredible creators who are driving positive impact on TikTok and beyond. Like our inaugural list from 2021, this year's tastemakers and trendsetters are featured across five categories — Changemakers, Icons, Innovators, Foodies and Originators.
Discover List creators continue to foster a global community on TikTok that celebrates creativity, discovery, and authentic expression — they entertain, shine light on important topics, educate and inspire. Whether they're empowering others to learn something new, challenging viewers to try trending recipes, or inspiring their audience to join movements that advocate for lasting, positive change, these creators impact culture and society as we know it.
See below for The Discover List 2022 creators who are inspiring audiences around the world with their joyful and inventive content. Want to learn more about each of the creators on this year's list? Check out The Discover List 2022 Lookbook!
Changemakers
Changemakers speak up and speak out. They advocate for others. They stand for something. They teach us something new. From educating their followers, to advocating for change, to sharing their culture — these creators push themselves and others every day to learn and to do better for the world.
- @alitasnim, Tasnim Ali (Rome, Italy)
- @aurikatariina, Auri Kananen (Finland)
- @dylanmulvaney, Dylan James Mulvaney (California, USA)
- @hunterprosper, Hunter Prosper (Pennsylvania, USA)
- @iben_ma, Iben MA (Tangerang, Indonesia)
- @lima, Osito Lima (Lima, Peru)
- @mndiaye_97, Mamadou Ndiaye (New Jersey, USA)
- @naomiheartsxo, Naomi Hearts (California, USA)
- @ohkairyn, Kairyn Potts (Toronto, Canada)
- @sciencewithana, Ana Laura Pacheco (Sinaloa, Mexico)
Foodies
Foodies are creators who bring the flavour to the For You feed. They’re creating new recipes and teaching their followers how to make incredible meals, step-by-step. They’re not just making food, they’re designing masterpieces. The one thing they have in common is that they’re all adding their creative spin on cuisine — and it’s all delicious.
- @abir.sag, Abir El Saghir (West Bekaa, Lebanon)
- @bayashi.tiktok, Bayashi (Japan)
- @cookingwithshereen, Shereen Pavlides (New Jersey, USA)
- @daenskitchen, Daen Kelly (Melbourne, Australia)
- @dimsthemeatguy, Dimas Ramadhan Pangestu (Jakarta, Indonesia)
- @himynameispriya, Priya Sharma (Sydney, Australia)
- @mariandcandicee, Mari Monet & Candice Danae (Georgia, USA)
- @patriciocarvalho21, Patricio Carvalho (Brasília, DF, Brazil)
- @samofrais, Samo Frais (Texas, USA)
- @sxmplyNi, Nigel Kabvina (Manchester, United Kingdom)
Icons
These creators are the moment. Icons are leading trends and are recognizable up and down the For You feed. They’re carving a path for content creators everywhere, both on and off the platform. They live and breathe TikTok culture and inspire others to do the same.
- @artbydemarcusshawn, DeMarcus Montgomery (Illinois, USA)
- @drewafualo, Drew Afualo (California, USA)
- @fabiola.baglieri, Fabiola Baglieri (Milan, Italy)
- @fannita, Fannita Leggett (California, USA)
- @francis.bourgeois, Francis Bourgeois (London, United Kingdom)
- @jimmyjan, Jimmy Jan (Newcastle, Australia)
- @linhbarbie, Linh Barbie (Thu Duc City, Vietnam)
- @nicholas_flannery, Nicholas Flannery (California, USA)
- @ox_zung, WonJeong (Seoul, Korea)
- @sejsejlija, Cecilia Blomdahl (Svalbard, Norway)
Innovators
Innovators bring a unique twist to what it means to be a content creator. They are pioneers in their fields and have a fresh point of view in everything they do. They are constantly pushing creative boundaries — whether it be with effects, storytelling formats or artistic transformations — and are not afraid to experiment and try something new, inspiring millions with their creations.
- @adrianbliss, Adrian Bliss (London, United Kingdom)
- @carolineklidonas, Caroline Klidonas (California, USA)
- @jarredjermaine, Jarred Jermaine (California, USA)
- @justthenobodys, Ryan Omoto & Daniel Omoto (California, USA)
- @shahirazlan, Shahira Azlan (Pahang, Malaysia)
- @thefashioncouple, Sir Bucks & Janina (Frankfurt, Germany)
- @tra.dang.904, Tra Dang (Hai Phong City, Vietnam)
- @vikabren.art, Vika Bren (Israel)
- @youneszarou, Younes Zarou (Germany)
- @zono.sann, Zonosann (Tokyo, Japan)
Originators
The creators we love who create the trends we live for. The creators who've started viral dances, sounds, aesthetics and more. The creators who are the culture. Originators know what makes the community tick and they continue to make content that is iconically #ForYou.
- @.janmahavan, Jan Trejo (Mexico)
- @aidafi3, Aida Fitri (Banda Aceh, Indonesia)
- @arri.arii, Ariana Taylor (New York, USA)
- @avemoves, Avemoves (Bremerhaven, Germany)
- @davidvooo, David Vu (Oslo, Norway)
- @icymahree, Amahree Carwise (South Carolina, USA)
- @meicrosoft, Mei Pang (Toronto, Canada)
- @nianaguerrero, Niana Guerrero (Manila, Philippines)
- @poppycooks, Poppy O’Toole (Birmingham, United Kingdom)
- @prettyaxme, Prettyaxme (Texas, USA)
Creating Impact, on and off TikTok
The Discover List honourees are just getting started. Whether they’re shaking up the food industry, sparking change or redefining what it means to be a Changemaker, Foodie, Innovator, Icon and Originator, these creators drive culture and continue to transform digital entertainment. We can’t wait to see what they do next.
TikTok is a unique place because of our incredible community, so the process for selecting creators for The Discover List 2022 was also community-driven. Creators were nominated by our global community team. We evaluated which creators made a significant impact on the app and started trends and meaningful conversations over the last year. Measurement levers included (but were not limited to): video creations, views, account growth, likes, interactions with followers and content and creators that have sparked conversations on and off TikTok.
Photo credit for all creator images for The Discover List 2022 is: TikTok/Angella Choe @angellachoe
