Whether it's in-app or on the web, at TikTok, we strive to inspire creativity and bring joy. Through every new trend discovered, a shared video between friends or life hacks learned, TikTok's look and feel provides the backdrop to these unique and entertaining experiences. And as we continue to draw inspiration from the boundless creativity and authenticity of our global community, we're delighted to introduce TikTok Sans, our new bespoke typeface.
Inspired by creative self-expression
Designed to reflect our diverse community of creators, visionaries and storytellers, TikTok Sans complements the personality of our platform - from our roots in entertainment to inclusivity and self-expression. Created in collaboration with Grilli Type AG, a renowned international type foundry based in Switzerland, this versatile typeface aims to further enhance creative self-expression.
The TikTok Sans typeface is introduced globally across in-app and brand touchpoints to ensure an optimal and consistent experience across our products and all brand channels.
Building a typeface powered by innovation
TikTok Sans represents our commitment to meaningful innovation as we continuously aim to improve the user experience by optimizing legibility and reading retention, along with providing multi-language font support for our global community.
Among the most notable improvements include:
- Simplified and distinguished fonts: TikTok Sans letters have bigger openings and clearer strokes, making them much easier to distinguish from one another. Designed with improving the user interface in mind, the new fonts also have slicker and simpler shapes, enabling better recognizability and reliability across languages.
Upholding transparency with built-in safety and accessibility features
As we remain dedicated to upholding transparency and ensuring the safety of our community, we have equipped TikTok Sans with built-in accessibility and anti-spoofing safety features. To protect our users against username spoofing, the fonts provide stylistic alternatives for letters and numbers that can be easily mixed up. Numbers come with equal-width alternatives that all have the same width for easier alignment and less distraction in scenarios like pricing tables or rapidly changing LIVE reaction counts.
At TikTok, we are committed to innovating responsibly to improve the experience of over 1 billion people around the world, who come together on our platform to unleash their creativity, delight in new discoveries, engage in cultural conversation and feel a sense of belonging. The introduction of TikTok Sans is yet another milestone in our journey, as we continue building a special place that continues to evolve along with our global community.