The Latin community has always been a powerhouse of creativity, resilience and culture—cultivating spaces for people to celebrate their heritage while contributing to global trends on TikTok. We continue to be inspired by our Visionary #CasaTikTok community and we're honoured to provide a space where diverse voices come together to represent and celebrate Latin culture. Each day, we are uplifted by our remarkable Latin creators, industry disruptors and small business owners who inspire us with their creativity, passion and innovation.
This Latin Heritage Month and beyond, we’re celebrating Latin creators and Latin-owned businesses who are making a significant impact across industries. To kick off our celebration of the Latin TikTok community, we're debuting our 2024 Latin Heritage Month Visionary Voices list, alongside a special #CasaTikTok page spotlighting creators, Latin-owned businesses, musicians and more. Our celebration of #CasaTikTok will also feature #MusicaLatina and #MusicaMexicana music playlists on our sounds page, guest curated by Visionary Voices honouree @rauwalejandro and @manuelturizoz to celebrate your inspiring Latin TikTok community.
We're also inviting creators to apply to our #CasaTikTok creator community program by September 30th, for the opportunity to join our Creators program and gain access to educational resources, events and webinars designed to help creators elevate their content on TikTok. Creators can visit this link using a mobile device, to apply.
Read on to learn more about our 2024 Latin Heritage Month Visionary Voices and how we're celebrating the culture-shifting influence of our Latin community.
Meet Our 2024 TikTok Latin Heritage Month Visionary Voices
Our 2024 Latin Visionary Voices List recognizes 16 remarkable Latin creators, industry disruptors and small business owners who use their platforms to celebrate and uplift the Latin community. This diverse group of culture shapers captivate audiences worldwide, with their vibrant content and trendsetting creativity. From groundbreaking achievements to impactful storytelling, these honourees embody the spirit and resilience of Latin culture.
Creators
Industry Disruptors
Small-Owned Businesses (SMBs)
- @bookpapi [he/him] (Queens, NY) - Adrian owns The World's Borough Bookshop in Queens, a space dedicated to uplifting BIPOC authors. With a love for storytelling, he curates diverse narratives and uses TikTok to celebrate literature for all ages, championing the stories that matter.
- @bossupcosmetics [she/her] (Houston, TX) - Aaliyah Arnold started BossUp Cosmetics at age 14 and built it into a multi-million dollar brand before turning 19. With a mastery for selling on TikTok Shop, Aaliyah turned followers into loyal customers, making BossUp a go-to in the beauty world. Her success goes beyond business—she’s created a lasting legacy, hiring family members and proving how TikTok can fuel creativity, entrepreneurship and community impact. Check out one of her proudest moments.
- @combicafe [he/him] (Denver, CO) - Alejandro Flores-Muñoz is a small business owner and advocate empowering immigrant and 2SLGBTQI+ communities. As the founder of Combi Taco and Stokes Poke, he’s breaking barriers and providing meals to underserved populations. Through TikTok, Alejandro shares his journey as an entrepreneur, inspiring others to create opportunities and push for a more inclusive future.
- @glamlite [she/her] (Los Angeles, CA) - Gisselle Hernandez is the founder and CEO of Glamlite Cosmetics, one of the fastest-growing indie beauty brands. On TikTok, Gisselle gives her followers a behind-the-scenes look at her entrepreneurial journey and building a beauty empire from the ground up.
- @ilovechamoy [she/her] (McAllen, TX) - Annie Leal is the founder of I Love Chamoy, a healthy snack brand bringing the bold flavours of Mexico to people with different dietary needs. Annie uses her platform to share her love for her culture through food, making Mexican flavours more accessible for everyone.
Celebrating #CasaTikTok
Our Latin Heritage Month #CasaTikTok programming initiatives will spotlight Latin creators, businesses and artists, alongside our featured in-app music playlists. You can enjoy our featured #MusicaLatina and #MusicaMexicana music playlists on TikTok through September and October. Be sure to follow @tiktok and @tiktokcreators to join our #CasaTikTok celebration.
Join us this Latin Heritage Month as we honour and celebrate the extraordinary contributions of the Latin community.