TikTok's year-end report celebrates the trends, creators, and moments that defined 2024 in Australia and beyond.

TikTok has unveiled Year on TikTok 2024, its annual report celebrating the year's most unforgettable trends, creators, and moments in Australia. This year's edition shines a spotlight on 30 remarkable Aussie creators and businesses whose creativity sparked viral sensations and united communities in unique ways, leaving a lasting impact both on and off the platform.

Australians embraced trends like #BratSummer, #ManInFinance, and fell in love with #Pesto, the fluffy penguin. With 8.5 million Australians joining TikTok's billion-strong global community, users uncovered viral recipes, #BookTok recommendations, discovered record-breaking artists, and inspiring stories like Nedd Brockmann’s #UncomfortableChallenge.

In 2024, TikTok also proved to be more than just entertainment- it became a driving force for the economy. Over 350,000 Australian businesses leveraged the platform to reach a global audience, whilst contributing $1.1 billion to the economy and creating nearly 13,000 jobs.

Let's look back at some of the year's most memorable trends, creators, and moments, because on TikTok, a little bit of creativity can spark a lot of impact.

Changemakers and heartwarming heroes for social change:

In 2024, TikTok amplified diverse voices and drove action on causes that matter to Australians. From Edgar's Mission, TikTok for Good winners at the 2024 TikTok Awards, raising awareness for rescued farm animals to Nedd Brockmann's 1,600km run raising $4.8m for people experiencing homelessness, TikTok fueled impactful movements. Viral moments like Pesto the Penguin shone a light on conservation efforts, while changemakers like Conserving Beauty's Natassia Grace and James Chapman, are reshaping beauty norms and promoting inclusivity.

  1. Nedd Brockmann (@nedd.brockmann), 129k followers, 1.1m likes: Nedd made headlines with his 1,600km run in 12 days to raise $4.8 million for We Are Mobilise. His journey, streamed live to 14.7m viewers, raised global awareness of people experiencing homelessness and inspired people to join in on his #UncomfortableChallenge.
  2. Pesto the Penguin (sealifemelbourne), 111k followers, 2.3m likes: Pesto, Melbourne's beloved Emperor Penguin, captured hearts worldwide thanks to his presence on TikTok. Highlights from his story, including a visit from pop star Katy Perry, brought global attention to wildlife conservation efforts and boosted donations and ticket sales for Sea Life Melbourne.
  3. Edgars Mission (@edgarsmission), 1.8m follower, 35m likes: Meet Porsche, a lamb born without hooves who's thriving thanks to Edgar's Mission, where her daily care and ongoing treatment are supported by fundraising efforts.
  4. Aslan Pahari (@aslanphari), 5.7m followers, 187.7m likes, educates viewers by debunking myths about race, language, and religion.
  5. Conserving Beauty (@conservingbeauty) 13.2k followers, 1.1m likes advocates for ethical practices in the beauty industry.
  1. James Chapman (@james13chapman), 139.7k followers, 19.9m likes, challenges perceptions of dwarfism and disability.
  2. Clothing the Gaps (@clothing_the_gaps), 30.9k followers, 309k likes elevates, educates, and advocates for Indigenous people.
  3. Lottie Dalziel (@lottiedalziel) 75.1k followers, 3m likes, helps Australians live more eco-friendly lives.
  4. Stephanie Coral Browitt (@stephaniecoral96), 1.8m followers, 73.1m likes, shares her inspiring journey to recovery while educating her TikTok community on burn awareness.
  5. Dr.Kirsten Banks (@astrokirsten), 418.8k followers, 11.3m likes, makes complex topics engaging and informative..

Thriving on TikTok:

TikTok changed the game for Australian businesses, driving growth, creating jobs, and boosting revenue. In FY23, more than 3.5 million Aussies visited a shop or restaurant they discovered on TikTok, with 3.2 million making purchases as a result. From Emma Hollingsworth's stunning Indigenous art to Chebbo's popular smashburgers and Brooke Bellamy's sell-out cookies, TikTok empowered businesses nationwide, showing that a single post can make all the difference.

  1. Brooke Bellamy (@brookibakehouse), 1.9m followers, 70.5m likes: Brooke transformed her Brisbane bakery into a global sensation with the power of TikTok. Her 'day in the life' videos turned her struggling business into a thriving brand, and now, Brooke's cookies are shipped nationwide.
  2. Chebbo's Burgers (@chebbo), 1.2m followers, 41.4m likes: Chebbo turned his side hustle into a burger empire with TikTok's help. What started as making smashburgers in his driveway during COVID-19 quickly went viral, leading to a food truck and, now, his first restaurant in Marrickville, Sydney.
  3. Emma Hollingsworth (@mulganai), 265.4k followers, 14.2m likes, who creates vibrant works inspired by her Indigenous heritage.
  4. Kaladé (@kalade), 729.1k followers, 18.5m likes, sensitive skin brand founded by Kat Clark, recently won Business of the Year at the TikTok Awards.
  5. Vincent Lim (@dimsimlim), 2.1m followers, 36m likes, is a successful chef and restaurant owner who shares delicious recipes like Panda Express orange chicken with his community.
  1. Australian Open (@ausopen), 2.4m followers, 160.2m likes, asks Novak Djokovic what he thinks of vegemite..
  2. Matilda's/ Football Australia, (@matildas), 383.1k followers, 15.5m followers, sure know how to celebrate a post-match victory!.
  3. Yasmin Brisbane, (@yasminbrisbane), 711.3k followers, 14.9m likes, a camel farmer who uses TikTok to raise awareness of her business.
  4. Geelong Flower Farm, (@geelongflowerfarm), 5k followers, 97.6k likes, a rural flower shop in Victoria that engages with popular TikTok trends to reach a wide audience..
  5. Sticky Australia, (@stickyaustralia), 7.6m followers, 293m likes, is an Australian family-owned business who creates some of the world's finest hand-made candy.

From moments to movements:

In 2024, TikTok was at the heart of Australian pop culture, driving viral trends and sparking conversations. From #BunningsRave and #Pesto to #BookTok and movements like #BratSummer and #ManInFinance, TikTok connected Australians and inspired creativity, leaving a lasting mark on the nation’s culture.

  1. Peking Duk (@pekingduk), 91.9k followers, 2m likes: What started as a TikTok remix of the iconic Bunnings jingle by Sydney producer Kaila quickly became a cultural sensation. With support from Australian music legends Peking Duk and What So Not, and Bunnings' playful response, "We’ll bring the decks," the first-ever #BunningsWarehouseRave took place in late August. The event brought Aussies together for an unforgettable celebration, turning Kaila's viral idea into a moment to remember.
  2. Visit Melbourne (@visitmelbourne), 138.8k followers, 3.3m likes: A Melbourne cafe gave #BratSummer a winter twist with a brat-themed matcha latte that quickly went viral. The unique drink attracted thousands of views and drew crowds to Brunswick East's Carolina cafe, eager to try it for themselves.
  3. Kirsten Cass (@kirstencass.reads), 11.5k followers, 195.7k likes, reveals her top 5 #BookTok recommendations..
  4. Paralympics Australia (@AUSParalympics), 30k followers, 511.5k likes, loyal, proud and fierce, Australia's Paralympians shone brightly in Paris this year, inspiring the nation and sharing their passion for sports and the Paralympic Games.
  5. Industrie Clothing (@industrieclothing), 46.1k followers, 4.5m likes, finds Sydney's man in finance..
  1. Hawthorn FC (@hawthornfc), 261k followers, 13m likes, joins in on the fun with the 'what's up brother' trend, bringing big laughs and vibes to their training session.
  2. Angelo Marasigan, (@_angelomarasigan), 14.3m followers, 544.2m likes, shows us how he is very demure and very mindful..
  3. Chloe Dillion (@chloe_dillon), 2.9m followers, 145.2m likes, tries out the viral cucumber salad recipe..
  4. Torren Foot (@torrenfoot), 4k followers, 1.5m likes, "rawdogged" a 15 hour flight to Melbourne with no music or movies.
  5. Sea Life Melbourne (@sealifemelbourneaquarium), 111.2k followers, 2.3m likes, the infamous chonky King, Pesto the Penguin, 'workin' it'..

Music on TikTok: The soundtrack of 2024.

TikTok continued to reshape the music scene in 2024, revolutionising how artists rise, songs are promoted, and fans connect. With over a billion music fans, TikTok has become the go-to platform for discovering, sharing, and expressing through music. In fact, 30% of TikTok daily users discover new artists before they're popular, compared to just 18.6% of non-users. Plus, 60% of daily users have music playing as they go about their day. These trends fuel cultural moments and drive success for both new and established artists.

Australia:

New Zealand:

*Top songs are ranked by the number of creations using their music.

*Top artists are ranked by views on their TikTok account.

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Learn more about this year's most impactful and memorable trends, creators, and moments via our in-app hub or by searching #YearOnTikTok on the app.

Year on TikTok 2024 Methodology: Year on TikTok 2024 is based on research comprising in-app and third-party insights focused on TikTok's social, economic, and cultural impact, conducted from January to November 2024.