It's NAIDOC Week 2022, celebrating the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. TikTok's dedicated NAIDOC Week Hub is a week-long programming initiative to elevate First Nations artists and businesses on the platform, as part of our commitment to fostering a positive, inclusive community.


Inclusivity is at the heart of TikTok, and as part of our commitment to recognising and elevating First Nations voices, we worked with Two Point Co, a 100% Aboriginal and Torres Strait Islander owned consultancy, and Nungala Creative, to create and shape the NAIDOC week program.


Throughout the week, which officially runs from July 3 - 10, we are spotlighting a diverse group of First Nations businesses in the TikTok #NAIDOCWeek Hub, showcasing excellence and elevating the incredible businesses on the platform.


The #NAIDOCWeek hub is showcasing a range of different businesses and designers where audiences can purchase products through the 'SHOP' button. You can find the hub via the banner under Search, or simply search for "NAIDOC Week" from Sunday 3rd July.


The NAIDOC Week program on TikTok will also showcase curated First Nations music and will host an unmissable live stream with Tasman Keith. Tasman is a Gumbaynggirr man from Bowraville, carrying on the storytelling traditions of his family, by writing a new chapter through music. His skills as a rapper have made him recognisable in the Australian Hip-Hop scene, and beyond. The must-see LIVE stream will be hosted on Tasman's TikTok account @tasmankeith - on Thursday 7 July at 7.00pm AEST.


Head to the First Nations playlist on our NAIDOC Hub and TikTok Sounds page on the app to immerse yourself in Australia's best Aboriginal and Torres Strait Islander music by diverse and talented artists. There are a number of playlists to choose from such as NAIDOC Week, NAIDOC Hip-Hop, NAIDOC Chill and NAIDOC Tiddas.


The incredible Indigenous creators and businesses to catch on the TikTok Hub:

@merindahgunya.art - By continuing the sacred tradition of storytelling through art, Merindah Gunyah’s pieces aim to connect people to First Nations cultures and histories.

@clothing_the_gaps - Merch with a meaning. Owned and led social enterprise, encouraging people to wear their values on their tee.

@yarlicreative - Culturally and spiritually inspired Indigenous Art from Madison Connors, Yorta Yorta, Dja Dja Wurrung and Gamilaroi woman, who creates to heal, inspire and bring positive change.

@hausofdizzy - At the helm of Haus of Dizzy, proud Wiradjuri woman Kristy Dickinson creates bold, playful, statement-making jewellery that celebrates and honours First Nations culture.

@bobbilockyer - Proud Ngarluma, Kariyarra, Nyulnyul and Yawuru woman creates art, fashion and photography as a platform to raise awareness of social justice issues, including Aboriginal and Torres Strait Islander rights and women's rights.

@themarleymorgan Capturing and highlighting the beauty of First Nations Aboriginal families with a heavy focus on Aboriginal women, motherhood and culture.

Lucy Chesterton, Head of Community, TikTok Australia and New Zealand says, "At TikTok, we are proud to not only celebrate and elevate First Nations people and businesses, but also collaborate and work closely with the community, continuing our journey of listening and learning. We want to highlight these incredible businesses and communities not only during NAIDOC Week but all year round."

Acknowledgement of Country

TikTok acknowledges the Traditional Custodians of the many First Nations lands on which we live and create from. We recognise the continuing connection to Country and the diversity within Aboriginal and Torres Strait Islander culture. We pay our respects to Elders, past, present and emerging.