In a significant stride towards digital safety and education, we, in collaboration with Eveminet, have achieved remarkable milestones in Kenya with our #SaferTogether workshops. Launched officially in October 2023, these workshops aim to foster a safe and empowering environment on the app for the country's youth.
So far, our initiative has successfully engaged 116,355 participants, including learners, parents, and educators across 21 of Kenya's 47 counties. The workshops, providing both in-person and virtual learning experiences, have played a pivotal role, particularly during Safer Internet Month in February 2024. In this period alone, 56,020 learners benefitted from a unique blend of hybrid sessions and the "Train the Trainer" model. This approach not only educates but also equips individuals to further disseminate valuable digital safety knowledge within their communities.
Fortune Mgwili-Sibanda, our Director of Government and Public Policy for Sub-Saharan Africa, shares the vision for the future: "At TikTok, we believe that safety is a collaborative effort and we are encouraged by the numbers that we have reached; not only are we reaching young people but parents, teachers and guardians as well. Our commitment to safety in Kenya extends beyond current achievements. We aim to cover the remaining 26 counties, ensuring nationwide access to essential digital safety education. We have done extensive work and will continue to do more to ensure that our community enjoys a safe app experience. "
Evelyn Kasina, Eveminet CEO emphasises the initiative's broader impact: "Our goal is to cultivate a digital ecosystem rooted in trust, joy, and creativity for the TikTok community. By empowering families and key stakeholders, we're not just enhancing digital capabilities but securing a nurturing online space for our youth and young adults. We're expanding our reach and reinforcing our dedication to Kenya's youth through partnerships with key organisations like the Kenya Scouts Association, the Kenya Association of International Schools, and Riara University.