We've partnered with the one-and-only Snoop Dogg and Death Row Records to bring the iconic record label's catalogue to TikTok.Head to TikTok's music hub to find a playlist of Death Row's greatest hits, available for creators to use in their videos, in advance of its wider release this week.

@snoopdogg Tha Dogg checcin in. Excited to tell y’all Death Row Records music is back for you to enjoy. Go get the songs on TikTok’s curated Death Row playlist available now 👊🏾🔥💨 #blackmusic #superbowl @musicontiktok @soundon ♬ Gin & Juice - Snoop Doggy Dogg

Starting this past Sunday, and continuing for the rest of the week, TikTok is the exclusive home of the Death Row catalogue, an essential slice of hip-hop history that changed the course of music forever. TikTok creators can choose from a host of classic recordings, including songs from legendary, multi-Platinum-selling albums like Snoop Dogg's Doggystyle and The Doggfather, The Dogg Pound's Dogg Food, and the Above The Rim soundtrack, plus tracks from legendary artists like 2Pac, Nate Dogg, Kurupt, The Lady Of Rage, and more. The new partnership between Death Row and TikTok marks the label's first official online release since its removal from streaming services in early 2022, and the first-ever catalogue reissue to release exclusively through SoundOn if you are in the US, UK and Brazil.

To celebrate the new exclusive edition of the catalogue, TikTok and Death Row curated the Death Row's Greatest Hits playlist, featuring tracks from Snoop, Dre, 2Pac, and more, and created the new "What Dogg Are You?" TikTok filter. Using Snoop's legendary song "Who Am I? (What's My Name)," and inspired by the classic music video, the new filter uses AR technology to transform creators into the breed that best represents them. Stay tuned for more surprises as the week moves along.

“Since I took death row off streaming almost a year ago, not a day goes by without people asking me to put it back up," says Snoop Dogg. "As the Super Bowl rolled back around and I knew the Skechers commercial was gonna be a big deal, I thought ‘what would be a dope way to reintroduce the biggest most historic catalogue to the people?’ So I figured let me take it where all young creative energy is at...so my team reached out to TikTok and we made history!”

Founded in 1991 in Los Angeles, California, Death Row Records quickly became one of hip-hop's most important and influential labels, defining West Coast rap with its uncompromising attitude, raw lyricism, and game-changing G-funk sound. The label produced and distributed some of the greatest albums of the '90s, including Dr. Dre's The Chronic, Snoop Dogg's Doggystyle, and 2Pac's All Eyez On Me. Last year, Snoop Dogg acquired the Death Row catalogue, placing the essential catalogue under the care of one of its most important architects.

We're honoured to work with Snoop Dogg to help usher in the next chapter of this legendary label. So, roll down the street, sip the beverage of your choice, and let this incredible music inspire you to be as creative as you can!