Simple Yemi, a popular Kenyan content creator who shares simplified and tasty recipes with nearly 257,000 followers on TikTok, recently attended the Africa Creator Hub programme. In partnership with Wowzi, the programme aimed to nurture emerging creators in Sub-Saharan Africa and provide them with access to career-building resources.

Simple Yemi's content creation journey started during the Covid-19 pandemic when he began posting his cooking recipes on TikTok. He was inspired by fellow creator Perimaskitchen, who creates simple and easy-to-follow recipes.

@simpleyemi Tasty Beef Wet Fry / Nyama Wet Fry Served with Ugali & Sukuma wiki. Ingredients:  500g beef  1 tsp paprika  1 tsp ginger & garlic  1 cup water  1 large onion  1/2 tsp salt  1/4 tsp black pepper  4 large ripe tomatoes  1 tbsp mchuzi mix(royco)  handful of chopped dhania #beefstew #nyama #sukumawiki #simpleyemi #recipe #cooking #africacreatorhub #kenyanmeals #ugali #kitchen #food #recipesoftiktok ♬ RTC riva - Madilu System

One of Simple Yemi's proudest moments as a TikTok creator was being invited to attend the  TikTok Top Creators Awards. He also values the positive reviews he receives from his followers.

The Africa Creator Hub programme provided Simple Yemi with valuable insights into analytics assessment and how to navigate the system for the overall growth of his account. He advises aspiring content creators to never give up on their dreams and persevere until they succeed.

Simple Yemi's commitment to making everyday cooking fun and easy has earned him a loyal following on TikTok. By attending the Africa Creator Hub programme, he has gained valuable skills and resources to further his career as a content creator.