September 26, 2025•Community

Unveiling the 2025 TikTok Change Makers Program Featuring Four Trailblazing Creators from Sub-Saharan Africa


TikTok isn't just where trends start. It's where movements grow.

From championing mental health to advancing digital safety, creators on TikTok are turning their passions into real-world impact, rallying over 1 billion people to connect, learn, and drive change through authentic stories. Whether it's a fundraiser supporting critical causes or an inspirational story of a young farmer, a climate change & sustainability advocate, a passionate well-being doctor or a creative who proudly shares stories about African heritage and history, TikTok's collective power mobilizes communities, ignites global conversations, and fuels tangible progress worldwide.

Now in its second year, we're thrilled to introduce the 2025 TikTok Change Makers Program to celebrate and elevate mission-driven creators making a positive impact on TikTok and beyond. Throughout this five-month program, TikTok will support these creators with training, resources, and real-world opportunities to amplify their impact as they connect through exclusive events and learn from a community of peers and leaders at the forefront of social change.

Introducing the 2025 TikTok Change Makers

Meet this year's global cohort of 50 mission-driven creators who advocate, inspire, and educate communities worldwide.

@tiktok

Our 2025 Change Makers are the definition of "be the change you want to see in the world." 🥹

♬ original sound - TikTok

Discover the Sub-Saharan Africa Change Makers and explore their stories here.

  • Sinethemba Masinga (@ufarm_julia), South Africa: Sinethemba Masinga is a rural farmer and agri-preneur, dedicated to transforming agriculture in her community. As the founder of a woman-led agri-processing brand, she champions female leadership and innovation in the sector. Sinethembaʼs deep passion for food, community, and meaningful impact drives her work every day, as she inspires others to embrace sustainable practices and create opportunities in rural areas.
@ufarm_julia

DIY drip irrigation 🌶

♬ original sound - Jabulile Majola
  • Dr. Olawale Ogunlana (@olawalesmd), Nigeria: Dr Olwale Ogunlana is a licensed Nigerian medical doctor, storyteller, and innovator on a mission to make health knowledge accessible for all. He creates clear, engaging health content online, making sure digital spaces foster the same essential conversations as offline ones. He also serves as one of four TikTok Wellness Ambassadors for Sub-Saharan Africa and is a member of WHO Fides.
    • @olawalesmd Social Media can affect your mental health a lot more than you think, and here are things you need to know to protect yourself online #mentalhealthawareness #promotekindness #olawalesmd #wrwdw ♬ original sound - Doctor Wales
  • Anita Soina (@anitasoina), Kenya: Anita Soina is a climate change and community development advocate from Kenyaʼs Indigenous Maasai community. She founded Restoration Warriors Africa, a youth-led movement restoring ecosystems and empowering communities, and The Soina Foundation, which supports marginalized groups through education, WASH services, and climate resilience. A digital SDGs influencer and former Global Youth Champion for the UN-hosted Sanitation and Water for All, Anita uses her platforms to share challenges and grassroots solutions. At 21, she became the youngest parliamentary candidate in Kenyaʼs 2022 election.
    • @anitasoina We are in Addis Ababa, Ethiopia 🇪🇹 for ACS2 pushing our "Water Can't Wait" Open letter and advocating for Access to Clean and Safe Water for All #anitasoina #wateraid #Tiktokforgood ♬ Mama Africa - Bracket
  • Valerie Keter (@valerie_keter), Kenya: Valerie is a filmmaker and digital storyteller passionate about uncovering Africaʼs rich, often overlooked history. Through her work, she brings to life the civilizations, cultures, and contributions that have shaped the continent, and continue to shape the world. Her films donʼt just honor the past; they serve as a bridge, inspiring Africans and the diaspora to reconnect with their roots and reimagine the future.
    • @valerie_keter What’s the best way to preserve history? #africanhistory #ancienthistory #ancientafrica ♬ original sound - Val | African History

    Elevating our community driving positive change

    Last year, our 2024 global Change Makers, which included Charity Ekezie (@charityekezie), Dr. Siyamak Saleh (@doctor.siya), Dennis Ombachi (@TheRoamingChef) and Melissa (@dpilot_onthegram) from across Sub-Saharan Africa inspired their local communities with over 7,000 #TikTokforGood posts, demonstrating the passion and real-world difference our community can make together.

    "We're incredibly proud of our 2024 Change Makers for sparking meaningful conversations on TikTok and beyond, showcasing that their content and communities drive real progress," said Kim Farrell, Global Head of Creators at TikTok, "As we look forward to collaborating with our 2025 Change Makers, we remain committed to equipping creators with tools, resources, and opportunities to inspire positive change and impact around the world."