This Latin Heritage Month, we’re celebrating a milestone — five incredible years of #CasaTikTok, a space for the community to come together and celebrate Latin culture.


Launched in 2020 and officially named #CasaTikTok in 2021, the collective has grown into a vibrant community, featuring IRL events, educational resources, and opportunities to amplify the voices of thousands of Latin creators and fuel their careers. Use of the hashtag itself has also grown, increasing nearly 30% in the past six months. By searching #CasaTikTok on the platform today, you can see creators sharing content about how they celebrate Latin Heritage month, how they've engaged with the TikTok community, and different #CasaTikTok events they've attended across the country.


#CasaTikTok Creator Spotlight

This month we're also spotlighting creators who use TikTok to inspire their communities both on and off the platform. From art showcases and pop culture conversations, to food tours and lifestyle content, these creators continue to teach and entertain through their content.

  • @cathypedrayes (New York, NY): Cathy Pedrayes is a consumer safety advocate and creator known as TikTok’s “Mom Friend.” With over 2.6M followers, she breaks down everyday safety, scams, and tech privacy in a way that’s clear, relatable, and practical. From spotting counterfeit products to protecting your family online, Cathy gives practical advice that helps people protect what matters most.
  • @cadenacollective (Dallas, TX): Alejandra Aguirre is the owner and co-founder of Cadena Collective, a curated marketplace showcasing artisanal fashion and accessories from Mexico and Latin America. Her platform celebrates Latin heritage and sparks conversation around embracing Latin fashion and art.
  • @explorewithgg (West Palm Beach, FL): Giselle Chusan explores food and culture through her travels, sharing guides, hidden gems, and trusted recommendations that spotlight local businesses and communities. With her “Approved by GG” stickers marking favorite restaurants, she takes followers off the beaten path and inspires them to keep exploring.
  • @lavecindadlv (Las Vegas, NV): Founded by Raúl Martínez and Vanessa Barreat, La Vecindad is more than a restaurant, it’s a celebration of Mexican culture. Every dish honors authentic flavors and traditions, served in a vibrant space inspired by nostalgia, color, and community. With award-winning cuisine and an atmosphere that transports guests straight to Mexico, La Vecindad has become a Las Vegas favorite where family, flavor, and fiesta come together.
  • @matcrackz (Los Angeles, CA): Matcrackz is a Colombian-American content creator known for his engaging takes on movies, TV shows, gaming, and pop culture. With a mix of reaction videos, commentary, and humor, he brings fresh energy to every post. He’s also the founder of CRAX Toys, his own collectible art toy brand.
  • @nicolasnuvan (New York, NY): Nicolas is a New York–based documentarian and digital storyteller, best known for his emotionally resonant short-form documentaries and street-style interviews. With a gift for capturing raw, unscripted moments, he reveals the beauty and complexity of everyday human life in its most authentic form.


    • Celebrating All Year Long

    We're excited to continue to champion #CasaTikTok this month and beyond through our TikTok Creator Community Programs — this year we have hosted educational webinars for the community across a variety of topics, equipping creators with tools to grow their audiences, monetize their content, and share their culture with the world. We will also launch additional initiatives in the upcoming months to help foster growth, success, and learning opportunities for creators.

    To learn more about future programs and to stay up-to-date with the community, keep an eye on the #CasaTikTok hashtag and the @TikTokCreators page.