TikTok is a global community where over a billion people come to connect, share their passions, and find inspiration. A springboard for discovery, TikTok creators show us every day that one spark can lead anywhere, from sharing new recipes to inspiring someone to find their new favorite hobby.
Today, we're excited to reveal The Discover List 2026, a global showcase of 50 creators to watch across five categories: Educators, Foodies, Icons, Innovators, Originators.
These creators have a gift for storytelling, building a world where curiosity leads to discovery and all communities are welcomed — from Innovator @missdarcei, who uses her passion for makeup to drive inclusivity and transformation in the beauty industry, to Educator @kengo_book, who proves that one book lover's enthusiasm can breathe new life into a forgotten literary treasure. The Discover List creators are forging new paths for creativity and making an impact on TikTok and beyond.
"At TikTok we are committed to celebrating our inspiring creator community. Today we are thrilled to unveil The Discover List 2026 — a highlight of 50 creators to watch from around the world," said James Stafford, Global Head of Content Operations, TikTok, "From the Educators who are inspiring their communities to learn something new, to the Originators who share their businesses with global audiences on TikTok, we are proud to be a space where new talent can be discovered and authenticity and creativity can thrive."
Want to learn more about each creator on this year's list? Check out The Discover List 2026 Lookbook HERE.
Educators
Educators fuel our sense of discovery, energizing our community to learn, build new skills, and broaden horizons, one inspiring post at a time. From making science fun and accessible to fostering a sense of wonder about the natural world, these creators inform, entertain, and invite us to join the conversation.
- @andreanovitaa (Tangerang, Indonesia) – Andrea Novita
- @byjacklynn (London, England) – Jacklynn Botwe
- @doctorwalesmd (Lagos, Nigeria) – Olawale Ogunlana
- @drjudithjoseph (New York, United States) – Dr. Judith Joseph, MD
- @jeremyfilmsthings (Victoria, Australia) – Jeremy Drakeford
- @kengo_book (Tokyo, Japan) – Kengo Kamijyo
- @oddanimalspecimens (Michigan, United States) – Charlie Engelman
- @pryscilla_lsm (México City, México) – Pryscilla Monroy García
- @ran_levi (Atlit, Israel) – Ran Levi
- @stemwithm (Auckland, New Zealand) – Morgan McKeen
Foodies
From acclaimed restaurateurs to passionate home chefs, Foodies share mouthwatering dishes and crave-worthy cuisine from every corner of the world, igniting new #FoodTok trends everywhere they go. These creators transport us through taste, leading us to discover bold new flavours or time-honored recipes — all brought to life with distinctive culinary vision.
- @2peoplecooking (New Jersey, United States) – Chuck and Hailee
- @afroecologica (Londrina, Brazil) – Alene de Godoy
- @cassiestokes1111 (Dublin, Ireland) – Cassie Stokes
- @lu.singluten (Almería, Spain) – Lucía Martínez
- @munchin_mash (Cape Town, South Africa) – Wayne Chang
- @nabil_zemmouri (Paris, France) – Nabil Zemmouri
- @ramysoli (Dubai, United Arab Emirates) – Ramy Soli
- @rashadjonesbbq (Florida, United States) – Rashad Jones
- @salt_hank (New York, United States) – Henry Laporte
- @saute_with_trevor (Nairobi, Kenya) – Trevor Were
Icons
These creators need no introduction — they set the trends, build expansive communities, and redefine what it means to be a modern creative. Synonymous with TikTok culture and beyond, they highlight the power of connection and inspiration.
- @drew_talbert (California, United States) – Drew Talbert
- @golloria (Texas, United States) – Golloria George
- @ireneswnd (Surabaya, Indonesia) – Irene Suwandi
- @izzipoopi (United States & Canada) – Izzi Allain
- @leanadeeb (Texas, United States) – Leana Deeb
- @madison.humphreyy (Texas, United States) – Madison Humphrey
- @mattovarini (Milan, Italy) – Matto Varini
- @mrmelk_ (London, England) – Olly Bowman
- @taryndelaniesmith (New York, United States) – Taryn Delanie Smith
- @yasmeen_alshafai (Riyadh, Saudi Arabia) – Yasmeen Alshafai
Innovators
Innovators are pioneers who boldly chart their own course, turning fearless originality into a spark of inspiration. They bring a personal, inventive, and sometimes unconventional approach to their content, embodying an audacious spirit and offering a perspective that’s entirely their own.
- @assolyaa (Almaty, Kazakhstan) – Assel Sabyrzhankyzy
- @benedettaa.delucaa (Salerno, Italy) – Benedetta De Luca
- @brunchwithbabs (Connecticut, United States) – Babs Costello
- @calligraphilic (Cusco, Perú) – Paola Gallegos
- @definitelytai (Toronto, Canada) – Theophilus Taiwo Aladejebi
- @itay_bezaleli (Tel Aviv, Israel) – Itay Bezaleli
- @marvinroch (North Rhine-Westphalia, Germany) – Marvin Roch
- @missdarcei (Toronto, Canada) – Darcei Giles
- @sixspeed.official (Texas, United States) – Aamir Dassat
- @steppingthroughfilm (London, England) – Thomas Duke
Originators
Originators are entrepreneurs, inventors, and business owners who bring energy and imagination to commerce, enabling people to discover products in creative ways. From TikTok Shop to TikTok LIVE, they highlight that authenticity and personal storytelling can build loyal communities, transform lives, and elevate entire industries.
- @cheekyglo (Sydney, Australia) – Xixi Liu & Allen Fu
- @cheriekihato (Nairobi, Kenya) – Cherie Kihato
- @elysebreannedesign (North Carolina, United States) – Elyse Burns
- @gweroz (Jakarta, Indonesia) – Ghina Eroz
- @hairanatomyuk (Birmingham, England) – Dominique Bogle
- @morrisonmade (Kentucky, United States) – Jeffrey Morrison
- @newmartina (Naples, Italy) – Carmen Fiorito
- @thebeautycrop (London, England) – Ning Cheah
- @tolthema (Johannesburg, South Africa) – Tamia Nontsikelelo
- @toystoystoys.uk (Liverpool, England) – Jane Hastings
Celebrating Creators To Watch
Discover List 2026 creators are shaping trends, building careers, and reimagining what it means to be an Educator, Foodie, Icon, Innovator, and Originator — we are so excited to see what they accomplish this year and beyond. Be sure to follow their journey at #TheDiscoverList on TikTok.
TikTok is a unique place because of our incredible global community, and the process for selecting creators for The Discover List 2026 was also community-driven. Our global team nominated creators, and we evaluated which creators have been making a significant impact on and off the app over the past six months. Measurement levers included (but were not limited to): video creations, views, account growth, likes, comments, interactions with followers, and content that has sparked global conversations.
Photo credit for all creator images for The Discover List 2026 is: TikTok/Angella Choe @angellachoe