Welcome to #TikTokTober — your ultimate destination for all things Halloween. Each day of October, we're highlighting new ways to celebrate the season, whether that’s exploring haunted towns, baking seasonal treats, DIY-ing costumes and decorations, or discovering small businesses. Countdown to Halloween with our themed content calendar, and be sure to search #TikTokTober in the TikTok app to see more!
Local Scare Guide
From haunted hayrides to ghost tours in America’s eeriest towns, TikTok is your guide to the creepiest corners of your own backyard. Venture out for a night on the town to explore new fright-filled adventures. With creators like @geodesaurus sharing the scariest lakes in America and other regional travel creators offering a local guide to fall, you're never far from an authentic Halloween experience.
Fa-boo-lous Small Businesses
This Halloween, indulge in tricks and treats from local haunts like @wilkesfamilyhalloween, or find comfort in a cozy night in. Small businesses — from candle makers to pumpkin patches — are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to shop, share, and celebrate the fall season.
Terrifying Treats
No Halloween is complete without frightfully good food, and the #FoodTok community is highlighting their creativity by turning everyday dishes into seasonal delights. Food creators are even crossing over to #HorrorTok with #creepycooking. Between pumpkin-themed dinners and haunted cocktails, #FoodTok serves recipes and seasonal treats that bring magic to every table.
Boo-It-Yourself
Why buy when you can boo-tify? TikTok’s DIY community is crafting costumes, getting makeup inspiration from artists like @cindychendesigns, and creating home decorations with the help of creators like @thechicishchick whose Halloween hacks inspire creativity that lasts all year.
All Hallows Eve
TikTok users are almost 30% more likely to celebrate Halloween than people not on the app* — it's clear that from eerie to cozy, TikTok is where communities come together to share traditions and spark creativity, making this Halloween one to remember.
*GWI, among respondents 18+ in the US, Q3 2024